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As the Internet of Things becomes a reality, it is providing previously unavailable data on consumers’ post-purchase behavior data to marketers, who need to be thinking about how to integrate it into their mobile strategy. Read more from the Mobile Marketer: http://glassdoor.com/slink.htm?key=vIK4B
"In combination with beacon technology, geo-fencing tracking capabilities provide an extra layer of real-time mobile location analytics that can bridge the attribution gap between online and offline conversions." FDG's own media guru Maria's take on today's challenges of mobile attribution: http://glassdoor.com/slink.htm?key=vIWbg
FDG is in iMedia Connection today! Read on for expert advice on how to impress your clients: http://glassdoor.com/slink.htm?key=vIWSp
Can Apple Do for Wearable Ads What Facebook Did for Mobile? Marketers predict brands will latch onto smartwatches By Christopher Heine http://glassdoor.com/slink.htm?key=vI664
The great content debate: Creativity vs. measurability IMedia Brand Summit Panel Icon-blank http://glassdoor.com/slink.htm?key=vI66e
