Our second Hunkemöller Pilot Store in Utrecht is officially open! After the transformation of our Oudegracht store, we’re now bringing the next evolution of Hunkemöller to Hoog Catharijne! With the expansion of our next store concepts, we are steadily following our journey in redefining the Hunkemöller shopping experience. This new store is more than just a location, it is an elevated shopping experience. The changes that can be seen in the store reflect the future of Hunkemöller, where innovation meets elegance.
Hunkemöller has long been a trusted brand for women, and staying relevant means continuously adapting to changing times. With nearly 140 years of history, which we’ll proudly celebrate next year, our brand has a rich legacy. Our updated brand positioning reflects our growth by emphasizing deeper emotional connections with women—tuning into their needs, feelings, and dreams. Our refreshed visual identity supports a more personalized experience, helping us stand out in the industry. It marks a meaningful transition from a fashion-driven focus to one that is guided by expertise.
We’re thrilled to announce the opening of Hunkemöller’s first official showroom at our brand-new HQ in Almere! This stunning space represents a significant milestone for our 3rd partner business, designed to foster meaningful partnerships and beautifully showcase our collections. We are also delighted to announce the opening of our newly transformed pilot store at the Oudegracht location in Utrecht, The Netherlands. The store has a fresh, innovative design with beautiful new colours that reflect our new brand identity and vision. We couldn’t be more excited to share it with all of you!
Claudia's journey at Hunkemöller began in 2008 when she moved from Berlin to the Rhineland and was looking for a new career direction. "I wanted to do something that I enjoyed and was passionate about," she recalls. A job advertisement from Hunkemöller caught her attention. She started as a part-time employee and quickly realized: "This is for me!" With her commitment, attention to detail and organizational talent, Claudia was promoted. After just a short time, she took over the management of a store, a position that she is enthusiastic about.
At Hunkemöller, every bra's journey begins with a sketch, embodying our mission: "We empower women to be their most beautiful and authentic self". Our dedicated team members across various departments work in harmony to bring each piece to life, ensuring it meets our high standards of quality, style, and comfort.
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