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Bucking the Trend, Spot.IM Announces Major Employee Recruitment
Why We Decided to Abandon the iFrame
Social media has become critical to online publishers. It drives a lot of traffic and helps brands build a following. But it also means that a lot of the engagement happens on another platform, like Twitter or Facebook, instead of the actual news site. New York-based Spot.IM saw an opportunity to help businesses from Time Inc. to NBC build out a better comments section, in order to keep people on their own sites longer. TechCrunch’s sister publications HuffPost and Engadget are clients, too. The startup is raising $25 million in Series C funding led by Insight Venture Partners to scale its business. Russian billionaire Roman Abramovich is participating along with Altair VC and Norma Investments. Spot.IM CEO Nadav Shoval told TechCrunch that his “dream was really to build communities across the open web.” He says Spot.IM “provides technology like a social network.” He says that the Spot.IM platform is keeping users on sites longer, thus driving more advertising revenue for publishers. Spot.IM has also built out additional ad units for the page. Instead of charging media comp
