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We have some exciting news. In the past year, we’ve seen tons of AI companies and products crop up, and due to the nature of their businesses, have to wrestle with a ton of pricing/monetization complexity. A common pattern here is that pricing, and by extension, billing serves as a hindrance rather than an accelerant to these rapidly innovating companies. Orb exists to fix this. Unsurprisingly, the founders of these companies move quickly and stand apart from the crowd not only in their being at the bleeding edge of technology at large but also through their willingness to build a scalable foundation for billing and revenue — before it’s too late. Not to mention, the nature of their business, and their ability to thrive, demands it: variable costs, unpredictable virality, massive real-time scale, etc. Today, we share with the world how we’ve been working with founders of AI companies on everything from setting pricing strategy (which value metrics to use) to the nuts and bolts of implementing flexible billing infrastructure.
We’re introducing a new look for Orb: the first fully extensible billing engine for B2B pricing. We built Orb with a developer platform lens to bring flexibility, experimentation, and iteration to hybrid and usage-based billing use cases. We’re lucky that companies like Vercel, Replit, and Neon leverage Orb to iterate on pricing strategy and build billing systems so they can focus on their core competencies – the products we know and love – instead. Here’s what we’ve gathered from the partnerships we have with our customers: 1/ If you’re an engineer who’s ever worked on billing, we’ve seen you have to say ‘no’ to great pricing ideas from business teams because they break prior assumptions in the system. 2/ If you’re on the finance side of the house, you’ve had to cobble reporting and invoicing systems together (very, very hard when usage is involved!) 3/ If you’re on GTM, we know how painful operationalizing or forecasting a pricing change can be for the team at large, even if great for customers. From day one, we’ve designed Orb with an extensible product architecture, empowering every developer to tailor the core set of billable metrics and pricing models to their team’s evolving needs and use cases. Today, we introduce a new visual identity that speaks to our commitment to powering those needs. If you're curious about our design journey and how we came up with the new brand, you can dive into our design blog post linked below.
Orb, which helps B2B companies price their products, raises $19.1M
