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Dr. Simone Xavier Veterinarian turned beauty industry executive, Simone Xavier talks about turning hobby into business, influencer marketing, trends, and product development. By Allison Kaplan AIR DATE: WEDNESDAY FEBRUARY 15, 2023
Sigma Beauty is launching their newest line of fairytale-inspired cosmetics for the fall season. Inspired by your favorite characters, songs, and moments from Disney's Alice in Wonderland, this collection launches a mesmerizing new eyeshadow palette, enchanting pressed-powder cheek duo, limited-edition 5-piece brush set, and luxurious lip duo featuring a brand new, ultra-hydrating lip cream formula.
Sigma Beauty’s "Alice in Wonderland" Collection Mixes Magic and Makeup Launching on Sept. 8, the Sigma Beauty x Disney "Alice in Wonderland" collection will tap into the whimsical vibe of the beloved classic. "I wanted to visit this dreamlike world — the curiosity to follow the white rabbit, the sensation of falling into the unknown," Dr. Simone Xavier, cofounder and chief creative officer of Sigma, exclusively tells POPSUGAR. "The collection is designed to embody the dreams depicted in the original movie, with every aspect following Alice's journey." Read full article at Popsugar
Sigma Beauty Releases a Line of Setting Powders and 2 New Brushes Sigma Beauty is launching 4 shades of nutrient-rich setting powders to nourish your skin and mattify your makeup. NEW YORK, June 9, 2022 /PRNewswire/ Sigma Beauty is excited to announce the launch of the next major product in their complexion line, the Soft Focus Setting Powders. These powders are designed to mattify makeup, set foundation for lightweight, all-day wear, and absorb oils that can lead to unwanted shine. Each powder is infused with hyaluronic acid and vitamin E to keep your skin looking and feeling youthful and hydrated. The Soft Focus Setting Powders are part of Sigma's Clean Beauty Program, meaning they're free of harsh chemicals and made with the clean, safe ingredients you and your skin love. Read full article below:
Sigma Beauty Expands Partnerships with Sephora & Amazon Sigma Beauty adds a brush cleaner & mat to its product lineup at Sephora—and expanding to 8 countries on Amazon. Launching today, the Sigma X Sephora Brush Cleaning Mat allows you to swirl away makeup residue and build-up on seven patented textures that condition brushes for better performance and results. The cleanser and mat each feature a sleek black finish exclusive to Sephora's collection. "We are excited to expand our retail partnerships with two of the best shopping destinations for beauty products," said Dr. Simone Xavier, co-founder and Chief Creative Officer of Sigma Beauty. "Sigma first partnered with Sephora in 2021, offering two exclusive brush care gadgets. In 2022, we are expanding our partnership with our two new products," says Xavier. Sigma Expands Partnership with Amazon Sigma is also expanding its relationship with Amazon. Sigma, which is based in Minnesota, is launching virtual storefronts in France, Spain, Italy, Sweden, Netherlands, Poland, Germany, and the UK. - Read full article
BREAKING NEWS Sigma Beauty Unveils New Soft Focus Setting Powders Sigma Beauty, which expanded into Target earlier this year, has unveiled the next major product in its complexion line, the Soft Focus Setting Powders. These powders are designed to mattify makeup, set foundation for lightweight, all-day wear, and absorb oils that can lead to unwanted shine. Each powder is infused with hyaluronic acid and vitamin E to keep skin looking and feeling youthful and hydrated. The Soft Focus Setting Powders are part of Sigma's Clean Beauty Program, meaning they're free of harsh chemicals and made with clean, safe ingredients. Launching with the Soft Focus Setting Powders are the F12 Setting Powder and the F24 All-Over Powder, two new brushes designed to perfectly apply powder. Find the Soft Focus Setting Powders on Sigma Beauty’s website starting August 2, 2022
Just in time for the summer travel season, Sigma Beauty is launching travel-sized versions of its eyeshadow palettes. Shades are pulled from its Ambiance, Cor-de-Rosa, Warm Neutrals and Enchanted collections. Each mini palette features a selection of seven, full-pan shades and is designed to introduce clients to the best-selling collections they were based on. The shades were carefully selected to create the best color story that embodies the collections. "We have created travel-friendly versions of our top-selling, 14-pan eyeshadow palettes so beauty lovers can easily wear their favorite shadows on the go," said Dr. Simone Xavier, co-founder and chief creative officer of Sigma Beauty. "We also wanted to cater to a wide price range, offering these budget-friendly options to our larger palettes. We would love for these seven-shade palettes, inspired by our most successful full palettes, to be a great introduction to our color cosmetics line. We are excited to offer a variety of products and sizes to our clients, and let them decide what is the best fit for their needs."
We are excited to announce that Sigma Beauty is now available online at H&M Scandinavia! Sigma Beauty is expected to launch in H&M stores summer 2022.
The Sigma Switch was awarded the ‘Best Game Changer’ at the Cosmopolitan’s 2022 Holy Grail Beauty Awards! BEST GAME CHANGER Sigma Beauty Sigma Switch “Run your dirty makeup brushes over the silicone pad and watch it pick up every ounce of residual pigment so you can go from highlighter to blush to bronzer without even so much as looking at soap and water.” —SR
Sigma Beauty launches 16 Individual Blushes, Bronzers and Highlighters, plus the F78 Ultimate Bronze™ Brush. "We listened to our clients," said Dr. Simone Xavier, Co-Founder and Chief Creative Officer of Sigma Beauty. "We identified a need to simplify makeup routines and an increasing attraction to individual shades compared to large palettes. For many years, Sigma has offered versatile and inclusive 6-shade palettes for blush, highlight and contour. From these palettes, we picked an assortment of our 'holy grail' shades and created new favorites for this collection of blushes, bronzers and highlighters. Our clients are now able to customize their makeup kit by selecting shades for their specific skin tone and undertone. We are proud to cater to the freedom of choice that characterizes today's shopping behavior."
