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IMMEDIATE RELEASE: eAccountable Recognized for Several Prominent Industry Awards Denver, CO June 2024: eAccountable, a leading digital marketing agency based in Denver, is proud to announce that they have been honored with several prestigious awards thus far in 2024. Their relentless dedication to excellence and unwavering commitment to their client’s success ensure that they consistently deliver outstanding results, driving growth and achieving goals. As an agency, eAccountable operates with the following core values: Ride or Die, We Sell, Excellence without Compromise, and We put the eA in Team. These principles guide every decision they make and every strategy they implement, ensuring that clients receive nothing but the best. The eAccountable team’s hard work and innovative approaches have been recognized by the industry through a series of accolades: AWIN ThinkTank Awards The ThinkTank Awards celebrate the innovative spirit, unwavering success, and unparalleled excellence in the affiliate space. Agency Team of the Year ... (click link to read complete article)
We are thrilled to announce that eAccountable has been accepted as an official TikTok partner, recognized for our expertise in Shop Management, Paid Media, and Affiliate Marketing. This partnership is a significant milestone for our agency, enabling us to deliver even more value to our clients by helping them harness the power of TikTok to grow their brands. What Does This Mean for Your Brand? As a TikTok partner, eAccountable is uniquely positioned to help your brand succeed on this dynamic platform. Here’s how: TikTok Shop Management: We can set up, manage, and scale your TikTok Shop, ensuring your products are perfectly positioned to engage TikTok’s highly active user base. With our expertise, you can seamlessly upload products, manage orders, and choose the fulfillment method that best suits your business. Paid Media Expertise: Our team will create targeted ad campaigns that resonate with TikTok users, driving traffic and conversions. We leverage TikTok’s advanced targeting capabilities, including behavior and interest-based targeting, to ensure your ads reach the right audience. Affiliate Marketing on TikTok: We connect brands with content creators who can authentically promote your products through TikTok’s Affiliate Marketing program. By strategically vetting creators and managing partnerships, we help you reach new customers with impactful, shoppable content. How Brands Can Start Selling on TikTok TikTok Shop is an ... (click link for complete article)
How eAccountable Harnesses the Power of Direct Response Marketing to Drive Business Growth These words from marketing legend David Ogilvy, describe why “Direct Response Advertising” makes an impact where “General Advertising” does not. You might be wondering: What is Direct Response Advertising? Direct Response Advertising is a specific type of advertising that encourages an immediate and trackable response from the audience. The primary goal of direct response advertising is a “call to action”: to prompt the viewer, listener, or reader to take a specific action, such as making a purchase, requesting more information, signing up for a newsletter, or contacting the advertiser directly. This form of advertising is different from “general advertising”, which aims to build brand awareness and may not have a direct call to action. David Ogilvy, a highly influential advertising executive and pioneer in the advertising industry, made a lasting impact on the field with his pioneering of Direct Response Advertising. His words, captured in this video still resonate today and serve as a powerful foundation for eAccountable’s approach to growing businesses. Ogilvy’s Direct Response Wisdom While the video is decades old, David Ogilvy’s words still resonate today, emphasizing the importance .... {read more by clicking on the link}
Are you leaving money on the table? With an average ROI of $36 to $1, there is no doubt email marketing is a key digital marketing tool. That’s why if you’re a business without an email marketing strategy in 2023, you are leaving money on the table. Don’t know where to start? Start with what works. Whether you’re a B2B or B2C business, here are 5 email newsletters that you need to start following to drive more email marketing sales. 1. Drayton Bird (B2B) One of the godfathers of modern copywriting, Drayton Bird is a renowned marketing expert. He has worked with numerous global brands like Ogilvy and written books like “Commonsense Direct & Digital Marketing” and “Sales Letters That Sell”, which are classics in the marketing field. Why follow Drayton Bird’s email newsletter? In his words, he “eats his own dog food.” He practices what he preaches—there’s nothing he tells you that he hasn’t tried first. What can you expect from Drayton Bird’s newsletters? Drayton shares his wealth of knowledge and experience... {read entire article by following the link}
Miami, April 3rd, 2023 – eAccountable won two awards at the Partnership Awards for 2023! PI Live is the go-to event for Building Profitable Partnerships with an aim to “recognize the very best in partnership marketing, celebrating innovation, creativity, and success within the industry”. Our team was recognized with first place for Best Use of a Small Budget for our work with Parks Project, and silver for Best Affiliate & Partner Marketing Agency – Small. As this year’s awards shortlist was highly competitive, we are honored to have been selected and look forward to continuing to deliver exceptional results for our clients.
C = 4m + 3v + 2(i-f) - 2a …Maybe not the most intuitive way to start a LinkedIn post, but bear with us a sec 💡 This equation is the MECLABS Institute conversion heuristic. Our President @Mike McFadden uses it regularly to help clients improve conversion rate. With a little explanation, the heuristic becomes immediately more approachable. C = 4m + 3v + 2(i-f) - 2a "Wherein, the probability of Conversion (C) is dependent upon visitor Motivation (m), force of the Value Proposition (v), presence of Friction (f) & Anxiety (a) in the process, and Incentive (i) offsetting Friction that cannot be eliminated." This heuristic can help us work out: 🤔 What motivates consumers to visit your site? 💎 How good is your value proposition? 🐌 Is there a source of friction on your site? (site speed, poor navigation, too many pop-ups) 🖱 Do you offer incentives that encourage people to convert now? 😨 Finally, what anxiety do site visitors have that would discourage them from converting? (can’t find the FAQ, site doesn’t look legit) Using this information, you can find the missing link that
A love of nature is a great complement to business leadership — and no one knows this better than Parks Project. It’s a “park brand with a purpose: to leave it better than we found it.” Founded in 2014, Parks Project celebrates America’s national parks by selling unique apparel and gear that raises funds to protect and preserve parklands. With eAccountable’s help, Parks Project was able to marry their media coverage with a strong affiliate program to increase sales and fund more vital park projects. Read more by visiting the link.
For our February Employee Spotlight, we are celebrating the legendary Rebecca Quirk, who has made a tremendous impact on our Amazon team since joining one year ago. In her own words, here's a little bit about her! Tell us about yourself! I fully live up to my last name. I’m a very quirky person! At any time you may find me taking classes on local lore at Denver History Museum, hiking a new-to-me trail with my dog Kelso, joining my wife for a night of dancing or tasting Colorado’s fantastic brews, exploring local bookstores with my favorite local bookstagramers, or convincing someone to join me for a pickleball game. How did you get into digital marketing? It was a complete fluke. I started my career in nonprofit and creative arts, focusing on community building and building sets in theaters. As time went on, I was slowly pushed by my employers to interact with donors and patrons more and more. In order to be a better fundraiser and advocate, I sought out additional books and classes on business. As time went on, my career evolved towards managing and directing online sales.
