Imagine you’ve just found a job posting, and it appears to be the perfect fit. The position is with a company you’d love to work for, and you meet each one of the employer’s qualifications. How perfect can this job posting possibly get? Instead of applying for the job right away, it’s important to stop for a few minutes to carefully read the job posting and think of it as a lead.
This process can help you form a better strategy for your job application that will get you noticed by the employer. As you think of the job posting as a lead, here are five things you need to do before you send your application:
1. Update your social media profiles
When you apply for a job, your employer may look at your social media profiles, such as your LinkedIn profile. Before you apply for the position, make sure your social media profiles display what you want employers to see. This means your LinkedIn profile should be updated with your most recent experience and you’ve removed anything from Twitter or Facebook you wouldn’t want an employer to see.
2. Research the company
Once you’ve read through the job posting, do some research on the company. Check out the employer’s website and read through their career page. You should also take a look at their blog, read about the people who work there, and brush up on their company news. This can give you a better idea of what the company does and how you can market yourself to the employer.
3. Locate the name and email of the hiring manager
After you’ve done some research about the company, it’s time to find the hiring manager. By locating the hiring manager, you can customize your cover letter and make sure your application lands in the right hands. Sending your job application to the hiring manager is typically more effective than applying through the job posting since it enables you to have direct contact with the employer. This way, you don’t have to feel like your application went into a black hole after you applied for the job.
4. Reach out to current employees
If you don’t have any connections with the employer, reach out to employees who work in the department where the company is hiring. This is a great way to network and put yourself in a better position for getting hired.
Once you’re ready to contact some employees, add them on LinkedIn or send an email. Introduce yourself and explain that you’re interested in learning more about their company. These employees might be able to offer some tips on how to apply for the job and some insight into what it’s like to work for their employer.
5. Tailor your resume and cover letter to the position
After gathering information from your research and networking, you should be able to write a resume and cover letter that’s tailored to the position. Use the knowledge you gained to create an application that shows your interest in working for the company.
Follow these steps before applying for a job to help you stand out against other job seekers. And though this strategy can take a little bit more time, you’ll be thankful you went above and beyond to apply for the job.