Employer Branding

Innovation Lab

Evidence For How Online Employee Reviews Impact Your Employer Brand

Why do your online employee reviews matter? Simple, because employee reviews influence candidate opinion, are considered more credible than even the fancy…

The Pros and Cons of Transparent Corporate Cultures

There are a number of different kinds of transparency we could talk about when we talk about building a transparent corporate culture….

VSP CEO Jim McGrann: Why the Golden Rule is Good For Business

Jim McGrann just notched his first year as CEO of VSP, and under his leadership, the largest U.S. vision provider now insures…

Salary Transparency Is Here—Are You Prepared?

If your employees have discovered Know Your Worth™ by Glassdoor, it may have caused them to come to you to ask questions…

Why HR and Talent Leadership Needs Craftspeople

I recently spoke at HireVue’s annual Digital Disruption Conference in Park City, Utah. Founder and CEO, Mark Newman, requested I reflect on…

Build An EVP With No Budget. Uber Did It And You Can Too

When Andrew Levy walked through the doors of Uber HQ in San Francisco in 2015, he was well aware of the daunting…

The Office Halloween Party—Nothing To Be Afraid Of

Halloween isn’t an official holiday. Yet, your social media feed is likely filling up with pictures of friends at work in costumes,…

What the Heck is Employer Branding

Many employees around the country keep hearing the term “employer branding,” but the question remains: what the heck is it? Before we…

Exploring The Causal Link Between Employee Satisfaction & Company Performance

Believe it or not, employee satisfaction has a direct link to a company’s bottom line. Glassdoor research shows that it all starts…

Employer Branding Expert Peter Vogt: “The Biggest Mistake Companies Make Is…”

As expected, brand guru Peter Vogt has got one heck of a personal bio tagline. “The guy who invented Employee Brand. Taking…

Upcoming Employer Brand Events

Glassdoor Summit

Join us for Glassdoor Summit and be surrounded by incredible movers and shakers in the employer branding sphere.