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      Marketing Performance Analyst Interview

      Dec 11, 2018
      Anonymous employee
      Barcelona
      Accepted offer
      Positive experience
      Difficult interview

      Application

      I applied through an employee referral. The process took 4 weeks. I interviewed at Glovo (Barcelona) in Nov 2018

      Interview

      I was referred by an employee so I went directly to be interviewed by the digital marketing director. It was a great overall of the company and he explained me all the distribution of the teams. After talking with him, he sent me a practical exercise on user acquisition and predictive analytics. Just after this, the recruiter sent me another practical exercise on the area of Business Intelligence. It seems that I did well, so I went to talk to the Global Head of Business Intelligence and a Data Scientist. It was not an easy interview, but both were very respectful and serious. A few days later I had an interview with tech recruiter, and finally a final interview with the vp of data.

      Interview questions [5]

      Question 1

      In your opinion, what are the 3 main KPIs Company wise, ranked by decreasing importance? Explain your choice and try to make an educated guess of their value. Provide a step-by-step explanation of your guess. How would you improve them?
      Answer question

      Question 2

      Imagine you are entrusted to expand the working zone in a given city. What data would you look at to decide where its best to expand to?
      Answer question

      Question 3

      If you were to decide what country to expand Glovo into, what criteria would you use to do it? Consider unit economics, potential for growth, competition… Choose one country.
      Answer question

      Question 4

      Build one SQL query to create a cohort of Signup to First Order and show the result. The objective of this cohort is to see, out of the users that signed up in Week N, how many did their first order in Week N+1, N+2, N+3... As an input, you have 2 tables : - one with user_id, signup_timestamp - and a second one with user_id, order_timestamp Make it scalable.
      Answer question

      Question 5

      The Wall Street in New York is known for its breathtaking skyscrapers. But the raining season is approaching, and the amount of water that will fall over the buildings is going to be huge this year. Since every building is stuck to the buildings to its left and to its right (except for the first and the last one), the water can leak from a building only if the height of the building is higher than the height of the building to its left or to its right (the height of the edges of Wall Street is 0). All the buildings have the width of 1 meter. You are given the heights (in meters) of the buildings on Wall Street from left to right, and your task is to print to the standard output (stdout) the total amount of water (in cubic meters) held over the buildings on Wall Street. Example input: heights: [9 8 7 8 9 5 6] Example output: 5
      Answer question
      4