Seirus Innovation interview questions

Had an hour long phone call with HR and she was excited about my potential in the company. Then met with the hiring manager and one other team member - was told to prepare 3 marketing projects to walkthrough to show my expertise and answers to 4 questions (all relevant to marketing). They where kind, and I felt like we had good vibes throughout but they only ask me things like my favorite band, movie, or other "dating app-like" questions. Nothing about what I was asked to prepare. Hiring manager ended it with saying I was a great fit - "almost over qualified" from my experience. Then I got a cold email from HR saying they were moving forward with another candidate.