Mission The Material Innovation Initiative accelerates the development of next-generation sustainable materials for the fashion, automotive, and home goods industries, with a focus on replacing animal-based materials. We work to shrink the environmental footprint of existing fibers, such as synthetics and cellulose, and to seed plant-based and lab-grown innovations.
Description The Material Innovation Initiative is a nonprofit founded in December 2019 using the lessons our founders learned in the plant-based meat and dairy industries to promote plant-based and lab-grown alternatives to leather, wool, silk, down, fur, and exotic skins for the fashion, automotive, and home goods industries. We work with companies, entrepreneurs, scientists, universities, investors, and nonprofits all over the world to bring new materials to market in order to save animals and reduce the environmental impact of the fashion automotive, and home goods industries.