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Timex Snapshot
Branching out from its original "takes a licking" designs, Timex is strapping on fresh faces so it can tap new markets worldwide. The nation's largest watch manufacturer has expanded its lines from simple, low-cost watches to include high-tech tickers capable of paging or downloading computer data. Its sports watches have gone upscale and gadgety with its Expedition and Ironman lines. The company also makes and markets thermostats, pedometers, and weather instruments. Through a licensing agreement, Timex makes watches for Guess? and Versace, among others. Founded in 1854, Timex Group is owned by the family of chairman Anette Olsen, whose grandfather bought the company in 1942.
