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theSkimm Snapshot
To build the most impactful brand for millennial women by helping them maneuver through life’s necessities, giving this generation the agency and confidence to live their smartest lives
theSkimm is a mission-driven media company dedicated to giving millennial women the information they need to live their smartest lives. Since launching in 2012, theSkimm has become a trusted source for a community of millions of Skimm’rs by seamlessly integrating into their existing routines, fundamentally changing the way its audience consumes news and makes decisions. theSkimm's flagship product, the Daily Skimm, is still the fastest growing newsletter on the market, and its sub-brands have expanded to help this audience maneuver through life’s necessities – from news, to money, wellness, career, and recommendations. The company’s product suite has grown to include three top-rated podcasts (Skimm This, 9 to 5ish, and Pop Cultured), theSkimm app, Skimm Money and Skimm Your Life newsletters, and Skimm Studios, its in-house production team that creates engaging video and audio content. theSkimm’s first book, How to Skimm Your Life, was released in June 2019 and debuted at #1 on The New York Times Best Seller list.
And we’re not done! We continue to grow the breadth of our offerings in life’s necessary categories and by expanding our products across events, commerce, customized content, and audio, our ecosystem will become the go-to resource for this generation - and the ones that follow - in the most critical areas of their lives.
And we’re not done! We continue to grow the breadth of our offerings in life’s necessary categories and by expanding our products across events, commerce, customized content, and audio, our ecosystem will become the go-to resource for this generation - and the ones that follow - in the most critical areas of their lives.
