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GROUNDFLOOR Finance

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GROUNDFLOOR Finance Snapshot

3.9
based on 43 ratings

75% would recommend to a friend

Brian Dally

75% approve of CEO

Mission We’re changing the way people invest for their futures, GROUNDFLOOR was built on the belief that there’s a smarter way to capitalize America by opening private capital markets to individual investors. We have the tools and talent to help everyone build wealth through real estate lending.

We’re a diverse group of engineers, marketers, real estate professionals, financial experts, and more that are passionate about leveling the playing field for everyday investors. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

We embrace the unexpected, leveraging our unique talents to overcome obstacles and pioneer a better investing experience. And we’re always looking to add to our team.
Description GROUNDFLOOR Since its launch in 2013, participants in GROUNDFLOOR’s real estate loans have earned annualized returns averaging 10 to 12 percent in a 6 to 12-month timeframe. No prior real estate knowledge is needed, and the $10 minimum is intentionally a low barrier to entry to give everyone the ability to build wealth in real estate. To date, GROUNDFLOOR remains the only platform offering direct participation in individual real estate investments to all on a broad scale, regardless of income or net worth.

The company is headquartered in Atlanta and has raised more than $30 million in capital from a variety of sources, including venture capital and online public equity offerings. As of its most recent round of financing, the company has over 6,400 public shareholders and is 30 percent customer-owned. Since its launch in 2013, participants in GROUNDFLOOR’s real estate loans have earned annualized returns averaging 10 to 12 percent in a 6 to 12-month timeframe. No prior real estate knowledge is needed, and the $10 minimum is intentionally a low barrier to entry to give everyone the ability to build wealth in real estate. To date, GROUNDFLOOR remains the only platform offering direct participation in individual real estate investments to all on a broad scale, regardless of income or net worth.

A recipient of 7 major industry awards in 2022 alone (including Inc 5000, Deloitte Technology Fast 500, the HousingWire Tech 100, and a TAG Top 10 Most Innovative Company), GROUNDFLOOR is creating a new category of individual real estate investments - accessible to everyone.

Life at GROUNDFLOOR Finance

Glassdoor gives you an inside look at what it's like to work at GROUNDFLOOR Finance, including salaries, reviews, office photos, and more. This is the GROUNDFLOOR Finance company profile. All content is posted anonymously by employees working at GROUNDFLOOR Finance.