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MEDION Snapshot
Germans in the market for computers and consumer electronics can turn to MEDION for their high-tech gadget fixes. The company sells computer and multimedia products, including desktop PCs, notebooks, and displays; the segment accounts for about two-thirds of sales. Its consumer electronics segment (digital cameras, DVD players, LCD TVs, navigation systems, MP3 players) accounts for the rest of sales. MEDION continues to develop and market complementary telecom products and services, such as mobile phones, photo services, and music and software downloads. MEDION operates primarily in Germany and Europe. In 2011 Lenovo bought a controlling 51% stake in the company to expand in Europe.
