How do employees rate C3 Metrics?

Employees rate C3 Metrics 4.1 out of 5 stars based on 24 anonymous reviews on Glassdoor.

How can I get a job at C3 Metrics?

To get a job at C3 Metrics, browse currently open positions and apply for a job near you. Once you get a positive response, make sure to find out about the interview process at C3 Metrics and prepare for tough questions.

Do people recommend working at C3 Metrics?

Overall, 79% of employees would recommend working at C3 Metrics to a friend. This is based on 24 anonymously submitted reviews on Glassdoor.

How do job seekers rate their interview experience at C3 Metrics?

50% of job seekers rate their interview experience at C3 Metrics as positive. Candidates give an average difficulty score of 2 out of 5 (where 5 is the highest level of difficulty) for their job interview at C3 Metrics.

How do employees rate the business outlook for C3 Metrics?

77% of employees think that C3 Metrics has a positive business outlook . This is based on anonymous employee reviews submitted on Glassdoor.

Working at C3 Metrics

C3 Metrics Snapshot

4.1

based on 24 ratings

79% would recommend to a friend

Greg Collins

76% approve of CEO

1 OfficeLocations

Mission Founded in 2010, our commitment to diversity, inclusion and transparency make C3 Metrics a great place to work, a desired business partner and a committed member of the research community.

Our mission is to make a difference by changing the way the world measures media.

Description C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment.

Life at C3 Metrics

Company updates

C3 Metrics

7y

Here’s Why Wednesday Might Be the Best Night for TV Advertising Jeff Greenfield, COO, C3 Metrics, said Wednesday ends up as No. 1 in ROI for several reasons. TV ad inventory is priced lower on Wednesday night than Sunday night, and the quality of TV shows is higher on Wednesday and Thursday than Monday and Tuesday, which also leads to higher audience engagement and makes them less likely to focus on smartphones and tablets while the TV is on. Wednesday is the “sweet spot” for consumer attention, said C3 Metrics, given that on Mondays people are busy with family chores and activities as they return to work and school. But as the week goes on they finish their errands, and consumers begin to focus more on leisure time. Then, when Thursday night arrives, people are starting to make their weekend plans. C3 Metrics said Thursday night is the best ROI performer for theatrical advertising, as has been the case for years....Show more

Here’s Why Wednesday Might Be the Best Night for TV Advertising Jeff Greenfield, COO, C3 Metrics, said Wednesday ends up as No. 1 in ROI for several reasons. TV ad inventory is priced lower on Wednesday night than Sunday night, and the quality of TV shows is higher on Wednesday and Thursday than Monday and Tuesday, which also leads to higher audience engagement and makes them less likely to focus on smartphones and tablets while the TV is on. Wednesday is the “sweet spot” for consumer attention, said C3 Metrics, given that on Mondays people are busy with family chores and activities as they return to work and school. But as the week goes on they finish their errands, and consumers begin to focus more on leisure time. Then, when Thursday night arrives, people are starting to make their weekend plans. C3 Metrics said Thursday night is the best ROI performer for theatrical advertising, as has been the case for years.

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C3 Metrics

7y

C3 Metrics Only Measurement Company To Achieve Google ADH Compliance Google made significant changes in the data it would make available to advertisers in compliance with the General Data Protection Regulation (GDPR). The restrictions were placed on media buyers using its data transfer service and DoubleClick ID, mainly on YouTube. Jeff Greenfield, chief executive officer at C3 Metrics, discovered last summer that the C3 tracking tags Google approved to run on YouTube were being phased out due to GDPR -- not just C3’s tags, but all companies, globally. “Google wants us to be able to do our job, but we need to do it without running tags,” he said. “Every week we have a standing call with them that our CTO joins, along with our chief developer.” C3’s budget to comply with Google’s certification sits at close to $2 million, Greenfield admits -- basically because it’s an ongoing project. “You can see some of the grumblings from the agencies and holding companies, because I think people just didn’t believe it would happen, which shocks me,” he said....Show more

C3 Metrics Only Measurement Company To Achieve Google ADH Compliance Google made significant changes in the data it would make available to advertisers in compliance with the General Data Protection Regulation (GDPR). The restrictions were placed on media buyers using its data transfer service and DoubleClick ID, mainly on YouTube. Jeff Greenfield, chief executive officer at C3 Metrics, discovered last summer that the C3 tracking tags Google approved to run on YouTube were being phased out due to GDPR -- not just C3’s tags, but all companies, globally. “Google wants us to be able to do our job, but we need to do it without running tags,” he said. “Every week we have a standing call with them that our CTO joins, along with our chief developer.” C3’s budget to comply with Google’s certification sits at close to $2 million, Greenfield admits -- basically because it’s an ongoing project. “You can see some of the grumblings from the agencies and holding companies, because I think people just didn’t believe it would happen, which shocks me,” he said.

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C3 Metrics

7y

C3 Metrics Is Rare Industry Example of Putting Money Where Its Mouth Is “Of the many ways ad agencies and research firms pitch themselves, actually buying ads in the media they use or measure for clients is rare — particularly TV. But in a possibly unprecedented example of a marketing-services firm putting its money where its mouth is — or vice versa — analytics firm C3 Metrics is running direct-response TV ads on entertainment and sports programming and winning attention from clients and new business as a result. “We have clients spending up to $100 million a year on TV able to optimize down to a spot level,” Mr. Greenfield said. “So we thought if this is working for them, there’s got to be a way to make it work for us, even if our audience is much smaller. TV is still in our minds the most powerful medium out there.”...Show more

C3 Metrics Is Rare Industry Example of Putting Money Where Its Mouth Is “Of the many ways ad agencies and research firms pitch themselves, actually buying ads in the media they use or measure for clients is rare — particularly TV. But in a possibly unprecedented example of a marketing-services firm putting its money where its mouth is — or vice versa — analytics firm C3 Metrics is running direct-response TV ads on entertainment and sports programming and winning attention from clients and new business as a result. “We have clients spending up to $100 million a year on TV able to optimize down to a spot level,” Mr. Greenfield said. “So we thought if this is working for them, there’s got to be a way to make it work for us, even if our audience is much smaller. TV is still in our minds the most powerful medium out there.”

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Photos

C3 Metrics awards & accolades

Best Attribution Solution, Attribution Vendor Scorecard, 2018
Best Attribution Solution, Attribution Vendor Scorecard, 2017

Pledges & certifications

Diversity commitment
Has programs that support a diverse and inclusive workforce

Employee reviews at C3 Metrics

C3 Metrics has an employee rating of 4.1 out of 5 stars, based on 24 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The C3 Metrics employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Ratings by category

4.2

Career opportunities

4.1

Culture & values

4.1

Work/Life balance

4.0

Senior management

3.6

Diversity & inclusion

3.6

Compensation and benefits

Employee reviews

Anonymous employeeFormer employee

5.0

Great company!

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C3 Metrics

C3 Metrics Snapshot