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Bright Cellars Snapshot
Our mission is to inspire and educate a new generation of wine lovers by delivering a transformative, personalized wine experience.
Our Values
We are obsessed with creating a member-centric wine journey.
We value smart, sustainable growth.
We are curious and humble learners.
We cultivate a diverse, collaborative, and transparent workplace.
We identify our challenges quickly and solve them thoughtfully.
We hold each other accountable to success.
We back our intuition and experience with data-driven insights.
We love wine and work to share that love with our members.
Our Values
We are obsessed with creating a member-centric wine journey.
We value smart, sustainable growth.
We are curious and humble learners.
We cultivate a diverse, collaborative, and transparent workplace.
We identify our challenges quickly and solve them thoughtfully.
We hold each other accountable to success.
We back our intuition and experience with data-driven insights.
We love wine and work to share that love with our members.
Bright Cellars is a data-driven monthly wine subscription startup designed to help new wine drinkers discover and define their taste in wine! We curate wines from around the world with the goal of making wine fun, accessible and educational.
Our members join Bright Cellars by taking a 7-quiz to share their taste preferences. The Bright Points learning algorithm evaluates these preferences to determine the best wine matches for each member’s taste. Each month, members receive four or six unique bottles in the mail, which they are then able to rate and provide personalized feedback on their profile. Similar to Netflix’s collaborative filtering algorithm, Bright Cellars’s algorithm uses this feedback to improve members’ monthly matches going forward.
Our members join Bright Cellars by taking a 7-quiz to share their taste preferences. The Bright Points learning algorithm evaluates these preferences to determine the best wine matches for each member’s taste. Each month, members receive four or six unique bottles in the mail, which they are then able to rate and provide personalized feedback on their profile. Similar to Netflix’s collaborative filtering algorithm, Bright Cellars’s algorithm uses this feedback to improve members’ monthly matches going forward.
