Description Although a Web site devoted to mixing a lot of flour and water sounds intriguing, bigdough.com is instead interested in helping brokers make piles of money. The company maintains a database of information on US and European institutional fund managers, analysts, and journalists used by brokers, investor relations officers, and other people involved in selling and promoting equities. Using its information and desktop application, bigdough's customers can mine for new prospects, organize their contact information, and get other financial news. Founded by former CEO Bill Kapner in 1994 as Investment Data Corporation, the company is owned by UK-based financial information and services provider Ipreo.