Description Chapter 2 was co-founded by Clara Jeon and Kenneth Loo in early 2016. Together they formed the next-generation strategic communications, marketing, audience development, and events agency. Chapter 2 is the resource for buzz brands in the designer/luxury fashion, contemporary art, cannabis, and social impact communities. With a singular focus to “do things better,” the agency has earned a strong reputation for working with leading culture creators and powerful voices of change.