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Fullpath Snapshot
Fullpath has a singular focus: to provide dealers with the cutting-edge technology they need to create exceptional customer experiences that drive loyalty and build customers for life.
Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP). Our platform unifies first-party dealership data and activates it by layering powerful AI and marketing automations on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.
Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP). Our platform unifies first-party dealership data and activates it by layering powerful AI and marketing automations on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.
Fullpath was founded in 2014 by three friends who came together to build a Customer Data Platform (CDP) and a marketing automation platform (MAP) that now serve thousands car dealerships, including some of the most savvy and forward leading auto-retailers in the United States.
Fullpath, now a team of 200+ strong, is built on ego-free and accessible leadership, open-minded collaboration, professional growth, and good, old-fashioned fun. We are curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, goal driven, and, at our core, we believe every voice has value and can impact our bottom line. We believe in the power of learning from mistakes and in working in the fast lane to bring revolutionary solutions to a quickly evolving industry.
Fullpath, now a team of 200+ strong, is built on ego-free and accessible leadership, open-minded collaboration, professional growth, and good, old-fashioned fun. We are curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, goal driven, and, at our core, we believe every voice has value and can impact our bottom line. We believe in the power of learning from mistakes and in working in the fast lane to bring revolutionary solutions to a quickly evolving industry.
