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Tiger Brands Snapshot
Never mind a tiger in your tank (Exxon's slogan) how about one in your cupboard? Tiger Brands is a major force in South Africa's consumer goods market, making, distributing, and selling name brand packaged food and beverages, and personal care and household products. Offerings include cereals, confectionery, condiments, canned foods, pasta, processed meats, snacks, and baked goods. To wash it down, Tiger provides energy and fruit drinks and juices. The company's home and personal care items range from insecticides and cleaners to baby food and baby and adult toiletries. Among export activities, subsidiaries Haco (Kenya), Chococam (Cameroon), and others, extend Tiger's brand products to South Africa's neighbors.
