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General Sports & Entertainment Snapshot
General Sports & Entertainment provides sports teams with management consulting and executive placement services. The firm advises clients in sports marketing, hospitality programs, recruiting, and team management strategies. It facilitates corporate sponsorship deals, including the naming of sports facilities. Through its GSE Meetings and Events division, the company organizes meetings, conferences and events such as the Sports Executive Leadership Conference, an industry networking event. It owns an English soccer team, the Derby County Football Club, and provides management services for other teams. General Sports & Entertainment was founded in 1998 by owner, Chairman and CEO Andy Appleby.
