FOX Bet
Part of Flutter Entertainment
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FOX Bet Snapshot
GamblingIndustry
Established in 2019, FOX Bet is the long-term partnership between FOX Sports, a sports brand capable of reaching more than 100 million US viewers in a single weekend, and The Stars Group, one of the largest global gaming and interactive entertainment businesses in the world. As well as owning the world’s largest poker brand, PokerStars, The Stars Group also includes the UK’s #1 sports Betting brand, SkyBet. Combining this expertise with the iconic FOX Sports brand and unbeatable reach in sports media will deliver a unique experience to customers from a brand they trust. With estimates that the market will be worth more than $10bn in five years’ time and with a customer first focus, our operational excellence and the powerful FOX brand, FOX Bet will be at the forefront of this industry growth.
