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Equilibrium Snapshot
Automated Media Processing Solutions (which does business as Equilibrium) develops software used to simplify the process of producing and publishing video, audio, and image content for online marketing and advertising use. The company sells its products under the MediaRich brand to customers in the retail, publishing, media, and entertainment industries among others. It sells largely through partnerships with systems integrators, computer products distributors, and IT services providers. Clients have included adidas, Hoovers, and Playboy. Automated Media Processing Solutions was founded in 1989 by CEO and chairman Sean Barger. Its investors have included Tokyo-based software developer Celartem.
