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Pluck Snapshot
Computer Hardware DevelopmentIndustry
Pluck helps companies socialize their Web sites. The company provides a variety of social media applications to address tasks such as online content generation, syndication, social networking, and content personalization. Pluck's offerings include its Pluck on Demand services, which analyzes pages that users are viewing and then provides links to other relevant content; its BlogBurst syndication service for publishers and media sites; and its SiteLife suite of social media products used to incorporate user-generated content -- including blogs, comments and ratings, videos, and forums -- into Web sites. Founded in 2003, Pluck is owned by Demand Media, which acquired the company in 2008.
