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Transpond Snapshot
Transpond (formerly known as iWidgets) is helping Web site publishers go to the people. With Web sites increasingly losing traffic to social networking sites (Facebook, MySpace), the software company's Social Syndication Platform provides an easy tool for creating "widgets" (applications) of syndicated content used to drive traffic, generate advertising revenue, and brand awareness. End users can share and access the content on social networking sites, Web portals (Google), and mobile devices (Apple's iPhone). Customers include CBS, UPS, and the United States Golf Association. The company was acquired by Webtrends in August 2010.
