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Fransmart Snapshot
Consulting firm Fransmart wants to help restaurant concepts go from being bright ideas to being household words. Working for concept owners, Fransmart identifies likely locations and potential franchisees. It then supports franchisors by offering advice on issues such as franchise compliance, marketing and branding, operations, and real estate. It has two offices located in California and Virginia. Concepts represented by Fransmart have included City Wok, Elevation Burger, Mr. Greek, and Z Pizza. CEO Dan Rowe and CFO Chris Bright formed Fransmart in 2000.
