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Bossini Snapshot
Bossini wants to be the boss of Asian apparel retailers. The company manages a brand of casual fashion wear and accessories in the Asia/Pacific region; its core markets are Hong Kong, China, Taiwan, Singapore, and Malaysia. Products include clothing for women, men, and kids. Bossini operates more than 1,000 directly owned and franchised outlets in some 30 countries. It opened its first exclusive store in Hong Kong in 1987. The company is now one of the largest retail fashion chains in the region. Through business partners, Bossini has exported franchised outlets across Southeast Asia, the Middle East, Eastern Europe, and Central America.
