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Adweek Snapshot
ADWEEK is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979 and owned by Shamrock Capital since 2020, ADWEEK’s award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, ADWEEK is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their jobs better.
ADWEEK is a market leader that has cultivated a strong reputation as a trusted resource to help its core advertising and marketing audience understand key trends and succeed in their roles. The continued evolution of the marketing function and additional layers of complexity driven by multiple technology trends have forced professionals to continuously seek information and resources to help navigate this complex ecosystem. Shamrock Capital Advisors invested in the Company in June 2020 with the goal of growing ADWEEK’s overall market positioning, expanding its industry impact and accelerating its financial performance, both organically and through M&A.
Shamrock is a Los Angeles based investment firm with a rich history of investing in the media, entertainment, and communications sectors. It has approximately $3.8 billion of assets under management. The firm traces its roots back to 1978, when the predecessor firm was founded as the investment company for the late Roy E. Disney.
ADWEEK is a market leader that has cultivated a strong reputation as a trusted resource to help its core advertising and marketing audience understand key trends and succeed in their roles. The continued evolution of the marketing function and additional layers of complexity driven by multiple technology trends have forced professionals to continuously seek information and resources to help navigate this complex ecosystem. Shamrock Capital Advisors invested in the Company in June 2020 with the goal of growing ADWEEK’s overall market positioning, expanding its industry impact and accelerating its financial performance, both organically and through M&A.
Shamrock is a Los Angeles based investment firm with a rich history of investing in the media, entertainment, and communications sectors. It has approximately $3.8 billion of assets under management. The firm traces its roots back to 1978, when the predecessor firm was founded as the investment company for the late Roy E. Disney.
