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Daihatsu Snapshot
Daihatsu Motor specializes in small, inexpensive passenger cars (including electric models) that it sells worldwide under such names as Cuore, Sirion, Terios (a tiny SUV), Boon, and the fully redesigned Myvi (jointly developed with auto maker Perodua). The company sells more than 900,000 Daihatsu vehicles per year and nearly 400,000-plus Toyotas, which it assembles on a consignment basis, including 36,000 OEM cars per year for Toyota based on Daihatsu models. The company, which was formed in 1907, has four factories in Japan and exports to more than 140 countries. Daihatsu makes more than two-thirds of its sales in Japan. Toyota (the #1 automaker in the world) owns a controlling 51% stake in Daihatsu Motor.
