Description We believe that once users have their own digital context at their fingertips, the entire internet will begin to function differently.
If users can easily own and transport their digital context, they will never be locked-into an app again. An individual user will be empowered to negotiate directly with a brand who wants to know the user’s preferences and intentions, (instead of the companies surreptitiously tracking the user’s every move in the shadows). By enabling users to harness their own data, Gather will ensure that users are never again the product.