Buyer beware - look elsewhere - Anonymous employee ActiveCampaign Employee Review

2.0
Feb 18, 2021
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Aggressively high salaries (in some cases - and you'll realize quickly how little that matters), great benefits (albeit semi-standard in tech), and some fantastic colleagues who really do mean well

Cons

Colleagues can't fix management, and good people don't outweigh bad process. There's a tendency to throw bodies at problems - somewhat standard in hypergrowth companies. And that has its own pains that are tough to navigate. But when you're a company that has historically been so averse to process and documentation, you wind up with 600+ employees, but roughly only ~5 who know how to do the actual work. And that just doesn't work with the pace demanded of you. The mantra is more, more, more. No accounting for how long things actually take. In fact, you'll be challenged on how long they'll take at every turn. But there's very little celebrating of wins. It's just "onto the next thing." Never enough. You'll be told to be comfortable with change and be a team player when in reality, it's just excusing chaos. They don't actually know what they want, and if people get crushed in the scramble of trying to figure it out, so be it. Add to that some troublingly toxic people in leadership, and it's a recipe for disaster. And I do mean toxic. Toxic as in almost an entire department complaining to HR about their manager (separately and without advanced planning or knowledge of each other's complaints), and literally nothing being done about it. Someone who legitimately gaslit and forced out multiple strong employees. Someone who is still there today after moving through multiple departments wreaking havoc. A true golden parachute situation. Actions speak louder than words. And a lot of people here will *say* all the right things and show you the bells and whistles, but it's the wizard of oz. Look behind the curtain. It's not what it seems. There are some great people here (even in leadership), and *so* much potential. But it's just not a good place. Maybe this varies depending on the department. But my hunch from asking around is that it's pretty widespread.

Explore other reviews about ActiveCampaign

5.0
Apr 8, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

The people who work at AC are top tier and I love getting to work with them every day! The company offers great benefits, including a month-long sabbatical after 5 years. The company invests in their employees and helps with career growth and professional development. I’ve enjoyed working here for many years!

Cons

The environment is fast paced which is fun but can sometimes be intimidating

1
avatar
ActiveCampaign Response
1mo
Thanks for sharing this. Five years is a long time, and the fact that you've enjoyed working here throughout that entire stretch says something real about the people and the environment! You're right that the people here are top tier! We're intentional about who we bring in and how we support them once they're here. The sabbatical benefit, career growth support, and professional development investments are all part of that commitment, and we're glad they've made a difference for you. On the fast-paced environment, it's energizing when things are moving, but it can also feel intimidating when the speed picks up. That's a tension we're constantly managing as we grow. We aim for fast-paced and high-performing every single day. We appreciate you being here for five years and contributing to what makes this place work - here's to the next chapter! If you have additional thoughts, please share with your manager, leadership, or HRBP.
2.0
Mar 4, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

-Top-Tier Benefits: Exceptional rewards package, including 100% employer-paid insurance, HSA and 401(k) matching, flexible PTO, and daily free lunch in the office -High-Caliber Colleagues: The staff and senior levels are incredibly talented and hardworking. There is a strong sense of camaraderie and a shared drive to tackle complex projects despite resource constraints.

Cons

-Leadership Culture: There is a noticeable "clique" culture within the leadership tiers. It is difficult to have your voice heard or secure a promotion if you aren't part of the internal social circle, which undermines meritocracy. - Strategic Misalignment ("Active Intelligence"): The company is pouring all resources into an aggressive pivot toward becoming an AI marketing tool. This feels like a forced branding exercise rather than a response to Product-Market Fit. As a result, the core business is struggling, and the strategy feels reactive rather than stable. All business principles are being thrown out the window. - G&A Viewed as a Cost Center, Not a Partner: Leadership treats Accounting and G&A as a "back-office" expense rather than a strategic function. Consequently, the team is chronically under-invested in and understaffed. - Burnout to Protect Margins: To maintain specific margin targets, the team is expected to "do more with less." This leads to significant overwork and a lack of bandwidth for professional development or process improvement.

6
avatar
ActiveCampaign Response
3mo
Thanks for the detailed feedback. Benefits and the quality of people here are real strengths, and we're glad those worked for you! On the leadership and meritocracy mentions, we've been intentional about creating clear career frameworks and promotion criteria to ensure advancement is based on impact and performance, not proximity to leadership. If you left before those changes or they weren't visible in your part of the organization, that timing matters. The Active Intelligence characterization misses some context. This isn't a pivot away from our core business - it's enhancing what we already do in marketing automation with AI capabilities that customers are asking for. Our core business continues to grow, and the AI strategy is additive, not replacement. That said, we appreciate the feedback if the communication around why we're investing here didn't land clearly while you were on the team. On G&A resourcing, we've increased investment in Finance, Accounting, and operational teams significantly over the past 18 months, including headcount additions and process improvements specifically to address capacity constraints. If your experience predates that or you were in a pocket that hadn't seen those changes yet, the under-resourcing you felt was something we were actively working to fix. For prospective employees: ask about how we're resourcing support functions, what our AI strategy means for the core business, and how career progression works. You should get specific, clear answers! If you have any other input, we invite you to share with the People team.
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