Company in Midst of Identity Crisis - Anonymous employee Avidity Science Employee Review

Company unsure what direction it wants to go. Gone is the family feel when it was Edstrom Industries, now more of a corporate overlord structure. Business has moved from primary focus of auto-watering to a variety of other offerings that seem forced and unwelcome by customers. Users/customers are also starting to take notice to the forced approach and what used to be a very happy customer base it starting to erode.