1.0
Aug 15, 2020
Former employee, less than 1 year
Central Valley, CA
Recommend
CEO approval
Business Outlook
Pros
There were some good people working there.
Cons
Since selling radio advertising isn’t easy they decided to sell digital media instead. The problem was that they didn’t do, or know anything about digital marketing. The GM at the station I worked at was completely ignorant of digital marketing. Their sales process was to sell digital advertising as the main media and to throw in radio as the added value.