Pros
The Akero platform had real potential—it was innovative, useful, and ahead of its time in many ways. For a while, it felt like it could’ve been a game-changer in the U.S. market. But in the years it took Net Natives to almost finish it, other companies with actual structure and leadership have now built the same thing, only better—and faster. There were some genuinely great people working hard behind the scenes. Talented individuals who cared about clients and the mission. Those of us who made it out have bonded through our shared trauma.
Cons
Net Natives is one of the most disorganized, demoralizing, and damaging places I’ve ever worked. The company prides itself on hiring incredibly talented people—but then proceeds to grind them down through chaos, neglect, and emotional manipulation. There is no structure, no accountability, and no real management. Leadership operates through confusion, mixed messages, and broken promises. Everything looks shiny on the outside, but behind the scenes it's smoke and mirrors—strategy is constantly changing, and no one seems to know what’s going on. The culture is toxic, particularly for women. Misogyny is embedded in the leadership dynamic, and feedback is not welcomed unless it flatters. Those who speak up are ignored, dismissed, or quietly pushed out. Confidence is eroded daily—not because of a lack of talent, but because of a complete lack of respect and support. Many employees leave questioning their value—only to thrive elsewhere once they’re in environments that actually recognize and nurture their abilities. It’s not a talent problem—it’s a leadership problem. The CEO isn’t feared. He’s laughed at, loathed, and widely recognized (internally and externally) as disorganized, erratic, and full of empty promises. There’s a pattern of gaslighting and blame-shifting that drives people away. Leadership fosters chaos, not clarity. The result? High turnover, low morale, and broken trust. For reference, a psychopath is defined as someone with a persistent pattern of manipulative, antisocial, or unethical behavior, lacking remorse or empathy. That definition feels... relevant here.