Pros
Across the board there are fantastic, smart, and dedicated people throughout the organization. A lot of turnover that has happened has had a strongly positive effect. The strategic partnerships that the company has in place with Group M and Twitter put the company in an unparalleled position to own the marketplace in a few years. The core technology is truly differentiated and very difficult to recreate without the partnerships we have in place. Offices are comfortable and the perks are good. Generous time off policy and very flexible managers that accommodate home life needs in balance with work. Compensation levels are reasonable to generous.
Cons
People that leave seem to be exceptionally bitter and disingenuous about their time at NI. We still are battling a lot of the challenges of early stage companies because our industry and products are so new. Yet people don't necessarily join with the expectations of working at a startup anymore given how big we are and how long we have been around. Some hires just don't work out because they have difficulty adapting to an environment that has to be fluid and responsive to a rapidly changing industry.