Rokt is literally smoke and mirrors - don't believe the hype. - Anonymous employee Rokt Employee Review

1.0
May 22, 2020
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Catered lunch 3x a week, exotic offsites (Australia, Thailand, etc.)

Cons

Where to start. Honestly, I was so excited to join Rokt, having heard so much about their amazing company culture, working for a "disrupter" of sorts, the fact that they took awesome trips. I was willing to put in the hard work and effort to reap these amazing benefits. Then came the shock of my life. I've worked at a few other companies, so by no means was this my first job out of college. In addition, I've had more than a few managers (some great, some not so great), so I think it was fair to say that I had a relatively wide scale on which to judge upon. Management - HR brags about "training" and ensuring that all managers (Especially middle managers, perhaps the MOST important), have the support they need. Ironically, many of the managers there are just the ones that have been "lucky" enough to still be at the company - internal hires that took the managerial route because it seemed like the next best thing. It should be noted that just because you CAN be a manager, doesn't mean you should be! A handful of emotionally unintelligent, micro-managing, and insecure "leaders". Not to mention that when it comes to leadership (and really just anyone in a management position), everyone does their best to remain the CEO's "favorite". Truthfully from the outside (and bottom of the food chain, seeing as the CEO is basically a dictator), it's comical and pathetic to watch. One of Rokt's core values is "Smart with Humility" - lol are you kidding me? The number of egos that get past the door - it's actually mindblowing. Culture - a JOKE (and a half). I can't believe I was forced to succumb to adult high-school. If you're not part of the clique, AKA, a group of individuals that think they're way cooler than they actually are (big fish in a small pond), then you're an outsider. Truthfully, I had no desire to be a part of this because it was hard to hear & watch all the backstabbing and manipulative gossip that spread across the org. Lastly, the favoritism is sickening. Again, if you're in with the in-crowd, you're probably fine, but anyone else standing up for themselves, well...you might be in for a rude awakening. Rokt also underpays and overworks their employees. Their "generous" PTO policy is not generous at all - you accrue and start at 0, while accruing 1 day per month (so you do the math). If all of this sounds great to you, then awesome - you might kill it here. But for the rest - don't believe the PR! This place is TOXIC.

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Rokt Response
6y
Thank you for your feedback. This doesn’t sound like the Rokt we know and love, so we are quite surprised to hear about your experience. Our most recent employee survey showed that over 85% of our people managers received very high management effectiveness ratings from their respective teams. In addition, our internal surveys tell us 90% of our Rokt’stars would recommend Rokt as a great place to work. A lot of the other data in your post is also factually incorrect - for example our paid time off policies are not 1 day per month as you state but rather: -Standard PTO is 20 days a year in addition we also provide 5 bonus days (we call these High 5 days) for everyone - so standard PTO is 25 days a year - which is 2.1 days per month. This is in addition to public holidays. -PTO is able to go into 5 negative days, so accrual is never an issue. -We also provide up to 12 weeks paid time off for sabbatical leave. -We also provide separate paid leave buckets for sick leave, parental leave (16 weeks paid time off), community leave and bereavement leave. Our generous benefits are one of the reasons that Rokt was recently named one of Built in NYC’s Best Places to Work: https://rokt.com/resources_post/rokt-named-one-of-built-in-nycs-best-places-to-work/

Explore other reviews about Rokt

5.0
Jun 1, 2026
Recommend
CEO approval
Business Outlook

Pros

Rokt is a great place to work with an abundance of opportunity for upwards mobility, even for entry-level employees. This was my first job out of undergrad, and I have already been promoted, given raises, and more! The team is also super positive with each other. Everyone is always thankful for the work you do! Rokt employee benefits are fantastic, the pay is competitive, and they also offer several opportunities to further your career within the organization. It is a high-growth environment where employees are appreciated!

Cons

Rokt is extremely fast-paced, and this isn't for everyone. However, if it works for you, than there is no better place to be. We are constantly learning, pushing ourselves, and doing it all at lightening speed.

2.0
Feb 12, 2026
Recommend
CEO approval
Business Outlook

Pros

Experience Density: You’ll be exposed to a massive volume of projects in a very short time. Comp & Benefits: The financial upside and "experience per hour" are significant. Early Career Launchpad: Good for those who want to build a resume quickly and don't mind a lack of structure.

Cons

The "Start-Stop" Cycle: Initiatives are launched and killed so rapidly that meaningful progress is rare. It’s common to see 10+ initiatives die before they ever have a chance to impact the business. Cultural Exhaustion: The constant pivots aren't just inefficient; they’re draining. No one knows what’s next, which leaves the team feeling frustrated and perpetually "on edge." Leadership & Agency: Executive leadership changes constantly because senior talent isn't given the agency to lead. Most decisions are reactive—driven by CEO anxiety rather than a stable product roadmap. Technical Debt: You’ll build on "rotten" infrastructure where speed is the only metric that matters, leading to a "hope-based" data strategy.

6
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