Pros
A purpose-driven company focusing on SustainAbility and creating positive impacts for people and planet by the very nature of it's business -- moving equipment rental. It's an entrepreneurial environment works best for self-directed people who also enjoy taking on new challenges and work well in teams. Management invests in education for employees in commitment to and support of their personal and professional career growth. There is a culture of caring and celebrating the small wins.
Cons
In an innovation environment, things don't always come together as planned which can be disappointing and discouraging, making it difficult to renew optimism and keep working on the innovation. It can feel challenging to keep multiple initiatives moving forward simultaneously, particularly when a "Plan B" is needed to quickly replace a "Plan A" that did not work out.