Fora Financial Reviews | Glassdoor

Fora Financial Reviews

Updated January 15, 2018
50 reviews

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3.8
StarStarStarStarStar
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Approve of CEO
Fora Financial CEO/ President - Co Founders Jared Feldman and Dan B Smith
Jared Feldman and Dan B Smith
30 Ratings

50 Employee Reviews

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Pros
  • It's an open door policy so I always feel comfortable going to speak to a Manager to express any concerns I may have (in 6 reviews)

  • I came into Fora Financial with previous sales experience where I was thrown into the mix and expected to produce immediately (in 8 reviews)

Cons
  • The sales floor could use renovation (in 5 reviews)

  • sometimes there is poor communication from upper management to reps (in 3 reviews)

More Pros and Cons

  1. "Capital Specialist"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Fora Financial full-time

    Pros

    Great company to work for

    Cons

    none that i can think of

    Advice to Management

    None


  2. "Excellent Atmosphere for Growth in Sales"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Inside Sales Representative in New York, NY
    Current Employee - Inside Sales Representative in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Fora Financial full-time (More than a year)

    Pros

    I came into Fora Financial with previous sales experience where I was thrown into the mix and expected to produce immediately. I started my career at Fora Financial around the same time as the Executive VP of Sales, Michael Dwyer. Michael was very straight forward in my interview and explained the position with a realistic outlook- he was not trying to sell me a dream. Michael implemented an extensive sales training program that allowed me to thoroughly learn the product I was selling and also gave great insight on sales technique.

    In addition to the great training program- the guys at Fora Financial are all very open to sharing techniques and work great as a team together. Anytime I need a question answered i have multiple people that will share insight with me.

    John Donoghue is my manager and I am very happy to work under him. John is a straight forward driven individual who has helped shape me into the salesmen I am today and I am grateful to have the opportunity to learn from him.

    I am 25 years old and enjoy going to work every day because I know if I work as hard as I possibly can, I can make 100K+ in a year and that is an opportunity that not all people my age have.

    The Owners of the company are generous and throw monthly happy hour events and company mixers which are great ways to get to know your colleagues.
    -Proficient training
    -Excellent Pay (If you work hard)
    -Great Company Culture
    -Performance Driven
    -No Micro-Management
    -Team Oriented Culture
    -Open Door Policy Across all Platforms

    Cons

    -Cannot work remotely
    -When the Company orders food they only order Pizza
    -Sales Office could be nicer

    Advice to Management

    I have no advice to management. I appreciate the chance to learn and grow with skilled managers who make themselves available whenever needed.

  3. "Could rennovate the 36th Street office ..."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Sales in New York, NY
    Current Employee - Sales in New York, NY
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I have been working at Fora Financial full-time (More than a year)

    Pros

    Appears to have all the tenets of an excellent start-up: good base salary, generous commissions and a lively workforce ...

    Cons

    Was not impress by the looks of the office upon entering: the sales floor reminded me of a "boiler room" or "bullpen" - sales persons crunched next to each other, small bathroom and break area and unkept interiors ...

    Advice to Management

    Fix up the 36th Street office to the level and brilliance of the HQ's ...


  4. "Great all around"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing in New York, NY
    Current Employee - Marketing in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Fora Financial full-time (More than a year)

    Pros

    What I appreciate the most about the company is they truly value their employees and treat them as assets. They hold their annual review meeting/gathering and include the entire company in evaluating what the company achieved and what their goals are going forward; creating an inclusive culture where everyone's opinion is encouraged and valued. They also gather feedback from the employees anonymously over time and present changes/improvements in the annual meeting. A few examples of recent improvements include a much better health care package and 401k matching. All this was made possible because they took the feedback of their employees seriously. Other pros include good work-life balance, generous bonus structure, open door policy and two ping pong tables, not one, but two!

    Best of all, the people who work here are amazing. Everyone's serious about their work and seem committed to the company's goals and mission, but they're not uptight at all, and that includes the leadership team. Great company all around.

    Cons

    Ping pongs only after 6 pm ;)

    Advice to Management

    You're doing the right things, keep it up.


  5. Helpful (1)

    "Good entry level sales work if you can get it."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY
    Recommends
    Positive Outlook
    No opinion of CEO

    I have been working at Fora Financial full-time (Less than a year)

    Pros

    Good entry level sales work, their sales reps are typically RIGHT OUT OF COLLEGE with only 2 to 3 years experience in various sales related industries. The turnover ratio is about average for a sales related job if you are "decent" at what you do... you will service. You can expect a 40k base salary plus commission as a Senior Sales Rep. a Junior Sales Rep can expect significantly less in base salary. The company will hire person directly out of college as Senior Reps. (but not for the level above that). I am not quite sure what they use to determine Senior Reps vs Juniors when hiring.

    Ps
    The title Senior Sales Rep and Junior Rep is not used on the companies career page.

    Cons

    Based on my observations, this company does not reflect the diversity and melting pot which is New York City. While they do have minority employees (based on my observations and not my experiences) minority employees have to work twice as hard as their counterparts to get just as far. While they do have minorities in ONE or TWO senior positions, their time at the company is longer than that of their peers... hence "twice as hard to get just as far"

    Fora Financial Response

    May 17, 2017 – Fora Financial

    Fora Financial promotes an inclusive culture, and underrepresented groups make up about half of our workforce. They can be found at all levels and different tenures within the company. Any lateral or... More


  6. "Team Lead/ Sr Capital Specialist"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Disapproves of CEO

    I worked at Fora Financial full-time

    Pros

    Awesome staff on the sales floor, created some fantastic friendships and great networking exposure. The opportunity for a rep to make money is there but is decreasing quickly.

    Cons

    Upper management has no vision and does not invest in their people. The company sold a large portion of the equity to Palladium Equity Partners and the culture has declined since. Minimal opportunity for advancement/ very minimal salary increases even with promotions

    Advice to Management

    Invest in your People! Upper management should start valuing their employees in order to reduce such hire turnover.

    Fora Financial Response

    May 17, 2017 – Fora Financial

    With a recent change in senior management in our Sales department, many of your concerns are now being addressed. In addition to the company wide town hall meetings we host quarterly, we are also now... More


  7. "Great all round working environment"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in New York, NY
    Former Employee - Anonymous Employee in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Fora Financial full-time (More than a year)

    Pros

    I had a very rewarding experience at Fora. I think the leadership team deserves a lot of credit for establishing a culture that goes against the toxic micromanaged label attached to start-ups. This place is a breath of fresh air. They actually listen to employee's suggestions and act on them. The company recently added 401k and better health insurance options. They understand the fact that employees are the company's biggest assets. It's all headed in the right direction.

    Cons

    Not much really. Vacation time off policy could be improved, but I've heard you can discuss it with your managers and they're quite flexible.

    Advice to Management

    Nothing to say really. Keep up the good work.

  8. "Great place to Start"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Capital Specialist in New York, NY
    Former Employee - Capital Specialist in New York, NY
    Recommends
    Neutral Outlook
    No opinion of CEO

    Pros

    Great spot for new hires/sales people

    Competitive base salary, vacation days, 401k, benefits & uncapped commission earnings

    Fairly easy job function where you get to talk to a lot of different people

    Great environment of people to work with and befriend outside the office

    Monthly luncheons with the entire company, occasional happy hours and holiday parties which are always a great time

    Cons

    Job gets monotonous at times

    Other people can affect results of your work at times

    Advice to Management

    Upper management (C-level) need to focus more on the retention of the sales department and try to find ways to keep the tenured reps by giving them a reason to want to stay longer.

    Fora Financial Response

    May 17, 2017 – Fora Financial

    We understand inter-department communication is important for driving results, and we have invested in the resources to support individual departments and the company as a whole. We have also... More


  9. "Wonderful Improvement!"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Fora Financial full-time

    Pros

    I truly enjoy working at Fora Financial, it's easy going, there is no micro managing and they are loyal. I don't normally feel stressed or pressured here because there is enough trust to allow you to do your job and meet your deadlines.
    I have worked here for several years now and each day feels different than the last. There is never a dull moment and the Company has really grown in size. I must say they have also improved tremendously when it comes to employee appreciation. They have frequent lunches and activities that puts a smile on our faces.
    It's an open door policy so I always feel comfortable going to speak to a Manager to express any concerns I may have. They have always been there to make me feel comfortable and appreciated. This Company as evolved into a real GEM!

    Cons

    Cons- Not of the company.


  10. "Awful management, zero transparency."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Capital Specialist in New York, NY
    Former Employee - Capital Specialist in New York, NY
    Recommends
    Positive Outlook
    Disapproves of CEO

    I worked at Fora Financial full-time (Less than a year)

    Pros

    Great place to work out of college to get experience and begin career in sales/finance. You can make a lot of money here.

    Cons

    Management is clueless and could not be more out of touch with employees. I would always wonder if management even communicates to one another. Had terrible management in place and then laid off many employees based on the results tied to the poor management. While you can make a lot of money here, if you don't they will chew you up and spit you out with no professional courtesy.

    Advice to Management

    Get a clue. Meet your employees and actually put in some effort to get to know who you have working for you.


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