Sparkpr Reviews | Glassdoor

Sparkpr Reviews

Updated July 27, 2017
22 reviews

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3.8
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Alan Soucy
15 Ratings

22 Employee Reviews

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  1. "Great Agency, Awesome Team"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in San Francisco, CA
    Current Employee - Anonymous Employee in San Francisco, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Sparkpr full-time (More than 3 years)

    Pros

    Top notch team of great, talented people
    Very entrepreneurial and focused on clients' business objectives
    Senior leadership very involved in day to day accounts
    Collaborative environment and little politics
    Flat organization where younger employees have access throughout the company

    Cons

    Like everywhere, there's give and take between creatives and management to meet business metrics

    Advice to Management

    Keep promoting from within to keep the team motivated


  2. "Great company, bad management"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in San Francisco, CA
    Former Employee - Anonymous Employee in San Francisco, CA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Sparkpr full-time (More than a year)

    Pros

    Very interesting clients and friendly employees made the day a lot better. Made friends with a lot of people. Would still be there, if very senior management was better and CEO was ousted.

    Cons

    Overworked staff led to poor work, which in turn, led to unsatisfied clients.

    Advice to Management

    Hire more junior staff. Listen to your employees. Client first, your pockets later.

  3. "Great people, issues with management"

    StarStarStarStarStar
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Neutral Outlook

    I have been working at Sparkpr full-time

    Pros

    Smart coworkers, cool clients, fun atmosphere

    Cons

    OK pay, lack of clarity on company direction, new P&L structure leaves a lot to be desired

    Advice to Management

    Listen to your employees and put constructive measures in place to support your teams during transition periods.


  4. "Fun Place to Work!"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Emeryville, CA
    Former Employee - Anonymous Employee in Emeryville, CA
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    -Fun, intelligent people with great energy
    -Definitely care about employees
    -Work-Life balance and great flexibility

    Cons

    -They can definitely pay employees more


  5. "Spark is a solid place to work"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    No opinion of CEO

    I have been working at Sparkpr full-time

    Pros

    - smart people with great energy
    - your free to work the way that works best for you
    - lots of team support
    - financial transparency - you always know how healthy the business is

    Cons

    - harsh negotiators when it comes to salary increases which has made good people leave
    - it takes a long time to advance to the top
    - the current billing model is challenging for staffers

    Advice to Management

    Invest more in your top performers - get rid of dead or under performing management weight - instead of keeping them because certain people are well liked. Continue to have a no tolerance rule for gossip. Spend money to make money.


  6. Helpful (3)

    "Lackluster"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook

    I worked at Sparkpr (More than a year)

    Pros

    Flexibility in hours and location

    Cons

    Super political
    Lacking direction
    Bleeding talent
    Cutting benefits


  7. "Gone downhill"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Some people are very smart and motivated. Work with some great tech clients.

    Cons

    It has become increasingly political, backstabbing and silo-ed. People do not share information with each other. Favoritism in the company is rampant and bonus is based on this rather than work ethic. Bandaged policies to make it seem like the company cares but management doesnt focus on what really matters - competitive salaries, benefits.

    Advice to Management

    cut the favoritism and get leadership training

  8. "Great company to work for"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Director in San Francisco, CA
    Current Employee - Director in San Francisco, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Sparkpr full-time

    Pros

    - Great culture supportive of employees at all levels - no bureaucracy
    - Company founder and managing directors generally very connected with industry influencers
    - Company thinking beyond traditional PR, and making interesting moves in terms of new hires and a new offering
    - A lot of training and professional development opportunities
    - Entrepreneurial culture lets employees take their career into their own hands
    - Strong client base with both startups and established companies

    Cons

    - Company going through some growing pains
    - Not all managers are created equal – leading some junior team members to having an inconsistent experience
    - Not everyone internally understands running the business of an agency

    Advice to Management

    More manager training, think about how to address growing pains - setting a new company culture is needed, get senior team leadership more involved in overall company issues.


  9. Helpful (1)

    "Going downhill at a steady pace; its a grind"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Public Relations
    Current Employee - Public Relations
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Sparkpr full-time (More than a year)

    Pros

    Smart, savvy PR and social media staff
    Lots of autonomy and entreprenurial thinking is encouraged, even if usually can't be acted on
    Firm has solid relationships with influential journalists on both coasts

    Cons

    Because of the the way the P&Ls are structured, every team is a silo, only looking out for their own revenue. This once friendly agency is starting to get political and back stabbing is starting to show.

    Pay is not competitive and we don't have blue chip clients. This is probably why there are more and more new hires leaving after only a few weeks; some leave for better jobs at tech companies or better agencies and some leave because the job was never explained. Hire a recruiter already!

    Client roster is not what it used to be.

     Morale keeps hitting new lows almost daily. Lots of pitches but no real wins.

    Advice to Management

    Spark has changed drastically over the past year to year and a half. It's not the same agency I joined several years ago. Management needs to increase everyone's pay immediately - as of June 2015, the agency lost 5 people, which is a lot for an agency our size. Stop adding new positions that only hold back employees from going to the next level, instead help them reach the next level so they can get promoted faster. Management needs to be more aggressive to pursue new business and target hot tech brands, not tiny startups and VC firms that no one knows. As far as I can tell every single person is interviewing with other companies.
    Until management addresses the issues, the agency will continue to bleed talent.

    Advice to Management

    Management needs to increase everyone's pay immediately to at least market rate. Stop adding new levels of managers and hire people that actually work.Management needs to be more aggressive to pursue new business and target hot tech brands, not tiny startups that no one knows. Until management addresses the issues, the agency will continue to bleed talent and lose clients.


  10. Helpful (2)

    "Once a great agency but loosing its luster"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Account Manager in San Francisco, CA
    Current Employee - Account Manager in San Francisco, CA
    Neutral Outlook
    No opinion of CEO

    I have been working at Sparkpr full-time (More than 3 years)

    Pros

    Smart, savvy PR and social media staff
    Lots of autonomy
    Firm has solid relationships with influential journalists on both coasts
    Transparency is not only discussed but practiced by management

    Cons

    Becoming political and back stabbing is starting to show
    Pay is way below average compared to other agencies
    Lots of people are leaving for better jobs at tech companies or better agencies
    Client roster is not what it used to be
    Morale keeps hitting new lows almost daily

    Advice to Management

    Spark has changed drastically over the past year to year and a half. It's not the same agency I joined several years ago. Management needs to increase everyone's pay immediately - as of June 2015, the agency lost 5 people, which is a lot for an agency our size. Stop adding new positions that only hold back employees from going to the next level, instead help them reach the next level so they can get promoted faster. Management needs to be more aggressive to pursue new business and target hot tech brands, not tiny startups, VC firms that no one knows. Until management addresses the issues, the agency will continue to bleed talent.


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