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The Smart Local

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The Smart Local reviews

3.5

85% would recommend to a friend

(115 total reviews)
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Bryan Choo

83% approve of CEO

45% positive business outlook

The Smart Local has an employee rating of 3.5 out of 5 stars, based on 115 company reviews on Glassdoor which indicates that most employees have a good working experience there. The The Smart Local employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.7 stars).

Reviews by job title

115 reviews
1.0
Aug 15, 2024

Can't Spell TSL without L

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Great place to start your media career, honestly, for the following reasons: Plenty of exposure to SG’s media landscape. Lots of fun and cool shoots too, to places that ppl won’t normally go to (either cuz too ulu / too ex) Training materials are extremely intuitive, allowing new joiners to grasp things rather quickly

Cons

Plenty of undercurrents - behind the ‘fun’ culture that the company portrays on its socials, it’s actually incredibly toxic. Out here, it’s really whose protection you have, not how many likes, clicks & shares you get, which leads me to my next few points. Helpful? I think not. If you’re not one of the in-crowd, don’t expect to receive any help. I once knew someone whose projects were delayed (and consequently took the rep for) cuz everyone played taijiquan / pass the parcel and denied them help, since ‘not my expertise’. Also seen employees get publicly humiliated for no reason, all under the guise of banter. Every piece of content goes through multiple rounds of vetting by different people with different expectations, which resultingly slows things down a lot. I’ve known people who’ve had to redo whole pieces of content just cuz someone higher up didn’t like it, and others who had their work secretly redone by someone who didn’t like them. Unsurprisingly, the people whose work got redone got the credit, while the original creators’ KPIs (and morale, for obv reasons) took a hit. There are people here who bring their baggage to work too, whether it’s losses in their personal life (sex seems to be a fav lunch topic here) or other things. Consequently, incidents like my previous point happen (for unspoken reasons such as grudges among colleagues), resulting in lesser work done, thus affecting KPIs. Girls may run the world, but interns ‘run’ the company. No, like seriously. Why pay for fulltimers when 3-4 interns will do the job? There’ll always be a steady stream of people wanting to intern here anyway, given the reputation and reach. Consequently, interns aren’t here to learn, the only thing they’ll ‘learn’ is how to churn out content fast, quality (reach-wise) be damned. I’ve also seen fulltimers degrade interns behind their backs, cuz well, poor quality mah (but this kinda thing cannot say out loud). Miscomm between clients and involved departments, but somehow, it’s the intern’s fault - after multiple rounds of back and forth between client and company, the intern went down to shoot location, only to find that there was no shoot, before promptly getting scolded for wasting time. CEO has a ego more fragile than glass - someone once asked (during a townhall Q&A session, no less) if there could be more Adobe Creative Suite accounts, since so many departments were constantly fighting over access. But because CEO didn’t expect that qn, from then on, townhalls had no more Q&As. Once knew of an intern who had to use their AL for a family member’s wake, which speaks volumes about the company. Knew of an employee put on PIP who was kept 'motivated' by threats - their superiors threatened to smear their name across the industry should their 'poor' performance keep up. Needless to say, the employee left soon after. To wrap things up, someone here once declared ‘you work for us, not with us’ to a subordinate, before proceeding to gaslight them, which really encapsulates things around here.

1.0
Jun 14, 2024

TSL Needs To Try Harder

Recommend
CEO approval
Business Outlook

Pros

Established brand name in SG, which is the only reason why they still have clients and attract talent.

Cons

- No bonuses but CEO drives a sports car - Upper management getting 5-figure salaries while long time staff have little to no increments. - Morale is all time low... Many are applying for jobs elsewhere but the only reason they aren't leaving is because the job market is bad.

1.0
May 30, 2024

Would give zero if I could

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Work from anywhere was the only benefit

Cons

Please run for your lives. This is a red flag company that adjusts your targets all the time. 1. No bonus. When some teams have to work double or triple the hours due to high turnover and slow (or no) hiring, just to find out that there’s no bonus. How do you expect employees to stay motivated? Pretty sure most of the budget for bonuses are given to the “upper management” who are also obvious reasons why people are leaving. 2. Most new management hires also have 0 knowledge of TSL’s content, much less the culture here. Training is barely given, and everyone ends up telling clients ridiculous ideas, leaving other departments to clean up their mess. Everyone used to be so collaborative, but now it’s every department for themselves. Probation can also be passed even if there are no results shown. 3. Not relevant to my department but I know that they often change contractual terms (i.e commissions, notice periods) without even informing beforehand. 4. Career progression is almost non existent. Have seen so many colleagues work more than 3 years, yet no promotion at all. Increment is also low. Don’t want to comment much on the kol agency that they acquired as well…

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Glassdoor has 256 The Smart Local reviews submitted anonymously by The Smart Local employees. Read employee reviews and ratings on Glassdoor to decide if The Smart Local is right for you.