WKBW Reviews | Glassdoor

WKBW Reviews

3 reviews

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1.7
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  1. "Company Not Committed to Winning"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Journalist in Buffalo, NY
    Current Employee - Journalist in Buffalo, NY
    Doesn't Recommend
    Negative Outlook

    I have been working at WKBW full-time

    Pros

    Because the television station is under-staffed employees have lots of opportunities to teach themselves many different skills.
    Good health care benefits.

    Cons

    Company offers very little training and is not interested in investing in the product to make it competitive. Management also prefers to turn a blind eye to its own failures and instead blames its weak performance on its hard-working and talented, but overworked, employees.

    Advice to Management

    Recognize the company's strengths: Name recognition and talented, established anchor teams. Build on those strengths. Realize that you have talented employees on your team and they are not what's wrong with this company. Invest in the support they need to make the television station successful once again.


  2. "exhausting"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Buffalo, NY
    Former Employee - Anonymous Employee in Buffalo, NY
    Doesn't Recommend

    I worked at WKBW full-time

    Pros

    lots of opportunity to do many different things

    Cons

    very few senior staff so you don't get a lot of guidance

    Advice to Management

    treat people better


  3. "Management not committed to doing what it takes to be market leader"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - News in Buffalo, NY
    Current Employee - News in Buffalo, NY
    Doesn't Recommend
    Neutral Outlook

    I have been working at WKBW full-time

    Pros

    Good benefits.
    Young employees can gain valuable hands-on experience doing many jobs.
    Company is well- known in the community and still highly-regarded by some in the community.
    Still has some of the best on-air talent in the market.

    Cons

    Company is not committed to adequate staffing levels or resources needed to regain its former status as the market leader. Several rounds of layoffs in recent years have left remaining employees overworked and feeling under-appreciated.

    Advice to Management

    Commit to the investment needed to regain former position as market leader before more damage is done to the company's reputation. Decide on a brand and marketing strategy and commit fully to it.