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We're pleased to announce that we have just launched Interactive CTV ad formats in partnership with Innovid. Our new ad format helps increase performance for brands by combining dynamic and native ad elements with a call to action in the form of a QR or coupon code. The result is a memorable consumer experience, that drives brand awareness and higher engagement with audiences. Read more about it here : https://bit.ly/3xuusKc
Amobee is thrilled to announce that it has partnered with Innovid, a leading independent CTV advertising delivery and measurement platform, to give advertisers an unprecedented unified view of the total TV universe and deeper insights into audience reach across linear and streaming content. Read the full announcement on Mediaweek Australia: https://bit.ly/MW-Innovid #partnership #TV #CTV #measurement
A major congratulations to our Co-Founder and CTO, Tal Chalozin, for being named one of L.A. TV Week’s 40 Under 40 Honorees! This award recognizes industry pioneers who are pushing the boundaries of innovation, and recipients will be celebrated on June 7 during L.A. TV Week. cc: Broadcasting & Cable
We’re honored to be recognized for our work in partnership with Southern California Dealers Association and Davis Elen Advertising, which was named ‘Best Campaign/Activation for a Dealer Group’ at MediaPost's Marketing Automotive Awards! Throughout the campaign, Innovid was instrumental in enabling CTV ad delivery while also providing measurement tools to help Davis Elen evaluate the impact of their strategy. The effort reached an eye-popping 1.6 million households, equivalent to nearly 96% of all unique households targeted.
We’re pleased to share that Innovid has been chosen as one of NBCUniversal's certified measurement partners as core enablers to driving a NEW cross platform measurement era at #NBCUOne22. As the market demands greater accountability, we look forward to working with the NBCU Advertising & Partnerships team to deliver the best data possible to our clients. We’re unlocking the future of TV measurement and setting new standards to support more transparent, effective TV measurement across the converged TV ecosystem. Read more: https://bit.ly/3wsP44Y
Happy that our commitment to corporate social responsibility was recognized by City Harvest! If you want to join a team that works towards a better future, take a look at our open positions: https://bit.ly/3lKMfFt
Innovid acquires TVSquared to introduce a new measurement solution powered by the scale and automation of an independent global ad server. #CTV
Honored to receive the Achievement in Research and Analysis Award at the Annual Awards for Leadership in Interactive and Multiplatform Television at The TV of Tomorrow Show for our Decoding CTV Measurement report! Produced in partnership with the Association of National Advertisers, Innovid conducted an unprecedented study across 20 leading U.S. advertisers, including General Motors, Southwest Airlines, and more. The research explored if CTV is a significant driver of reach, whether fragmentation led to issues with duplication, and whether excessive frequency was a prevalent issue among other hot issues in the TV measurement landscape. Thank you to the ITVT team for this amazing recognition! Download the full report here: https://bit.ly/3feGugh #TVOTLive2022 #CTVMeasurement
Congratulations to Stephanie Geno on being named the DEI Champion of 2021 in the Top Women in Marketing Awards presented by AdExchanger and Chief Marketer! Such a well-deserved honor! Congratulations to Stephanie and all of this year's winners who are powering today’s marketing community and moving the industry forward.
Innovid was just named one of Business Insider's Hottest Ad Tech Companies of 2021 highlighting Jessica Hogue as the star to know! Check out the full list and article here!
