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There are awards — and then there are the Global SABRE Awards, celebrating the very best in earned creativity. MSL was named 2025 Global SABRE Agency of the Year by PRovoke Media, a win powered by earned influence that sparks real impact. This honor is a testament to the unmatched connectivity, cultural fluency and bold leadership across the MSL global network. Together we don’t just cross borders, we break them — driving relevance and results wherever we go. Here’s to influence. Here’s to impact. Here’s to MSLeading. 🥂
On Thursday, December 4, 2025, discover the story of a lion that never gives up...🦁 #PublicisWishes
🏆 MSL U.S. has been named a ‘Best Midsize Agency to Work For’ for 4th year in a row! 🏆 🙌 This accolade is the most special to us because it recognizes and celebrates our most important asset at MSL – our team. Lots of hashtag#MSLove and thanks to our team who make MSL the *best* place to be – and to PRovoke Media for this recognition. ✨
💥A global triple threat 💥 PRovoke Media has named MSL a top agency across THREE epic lists: 📍"The 80 Best Agencies in the US" 📍"The 50 Best Agencies in Continental Europe” 📍"The 50 Best Agencies in the UK” Thanks to PRovoke for recognizing us alongside industry's crème de la crème – and fingers crossed for Agency of the Year announced in May. 🤞
Big News! MSL is shortlisted for Global PR Agency of the Year by PRovoke Media! 🌍✨ This recognition is a true testament to our team's innovative spirit, creativity, collaboration and passion for pushing boundaries of #PR globally. Thank you to our incredible clients and partners for being a part of this journey. And for the sprinkles on top, our client Dunkin' [Officially] Runs on Ben Affleck work was named a top 40 global campaign. Now, THAT'S pretty sweet. 🍩
Congratulations to our very own Alli Hunt who has been named a 2024 PRWeek 40 Under 40 honoree! From early days identifying and harnessing digital’s next frontier to creating best-in-class work for some of the world's biggest brands that has swept the 2024 the awards circuit, Alli's curiosity, mastery, vision and passion are truly admirable. This year's class of innovators and achievers truly represent the limitless potential of our industry and its talent. Cheers to you, Alli!🍾✨
We #MSLay all day! ✨🪩💅 Our fourth annual Day of Drag was a celebration of self-expression in the workplace. Our teams across the country served #MSLooks while local Drag Queens shared the importance of drag in the community. And you know we HAD to have Drag Brunch, complete with live performances from local drag queens. 🏳️🌈 This year, we are proud to support , the world's largest suicide prevention and mental health organization for LGBTQIA+ youth. We believe in bringing our whole selves to work every day and supporting the LGBTQIA+ community year-round, and we are proud to continue this tradition every June. Until next year! 🫶
What an unforgettable week of inspiration, meaningful connections with our clients and partners – and to top it off, we're bringing home seven hashtag#CannesLions! 🌟🏆 With all eyes on this global stage, we are so proud to see our work recognized. 🦁 GOLD Health & Wellness Lions: Fundraising & Advocacy – Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Paper Organs" – MSL Taiwan 🦁 SILVER Brand Experience & Activation Lions: Consumer Goods – Bear Naked Granola (WK Kellogg Co.)'s "Naked Trails" – MSL U.S. 🦁 SILVER Brand Experience & Activation Lions: Social Behaviour & Cultural Insight – Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Paper Organs" – MSL Taiwan 🦁 SILVER Design Lions: Promotional Item Design – Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Paper Organs" – MSL Taiwan 🦁 BRONZE Creative Strategy Lions: Travel, Leisure, Retail, Restaurants & Fast Food Chains – Dunkin' (Inspire Brands)'s "America Runs on Dunkin' [and Ben]" – MSL U.S. 🦁 BRONZE Direct Lions: Not-for-profit / Charity / Government – Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Hear My Last Wish" – MSL Taiwan 🦁 BRONZE Social & Influencer Lions: Social Behaviour & Cultural Insight – Nana's "Taboo Totes" – MSL UAE Read more about the winners at the 🔗 below.
Look out, world – we’ve got some shiny new hardware!🕺🏆 MSL won five North American SABRE Awards! Thank you PRovoke Media for the recognition and congratulations to our dedicated teams and inspiring #clients 👏👏👏 🏆 Institutional Image – Sold on Soy: Building Consumer Reputation for Soy with U.S. Soy 🏆Integrated Marketing – Ben Affleck *Officially* Runs on Dunkin' 🏆Branded Journalism – Dunkin' Celebrates National Donut Day and Encourages Americans to Avoid 'FOMO' 🏆Special Event – Let's Be Blunt, Jimmy John's Rolled Out an Epic 4/20 Celebration 🏆 Marketing to Youth – SONIC’s Summer Drinks Remix Click the link below for the full list of winners. #influenceimpact #SABREAwardsNA #PR
Last night, our awe-inspiring MSL U.S. CEO Diana Littman was awarded the 2024 Individual Achievement SABRE, which recognizes leaders who have made a lasting impact on the public relations industry. From her storied career prior to MSL to being the helm of MSL for the past five transformational years, Diana has inspired much of our award-winning client work and led us to win Agency of the Year multiple times AND a four-year sweep as an industry Best Place to Work. Her unyielding commitment to building influence to drive impact for our clients is matched only by her aspiration to lead by example, embodying our core values – Leading, Learning and Loving – every single day. Cheers to you and congratulations, Diana! 🥂 #influenceimpact #mslove #msleading