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Check out the Total Economic Impact of the ML Platform here
See how the ML Platform delivers positive ROI from Digital ABM in this commissioned TEI study conducted by Forrester Consulting.
With the new Madison Logic integration with HubSpot your target account lists are automatically updated with the most relevant accounts based on HubSpot signals, website activity, multi-channel engagement and more, so you can effortlessly deliver personalized, coordinated messaging across content syndication, display and LinkedIn ABM campaigns.
Joint Madison Logic & HubSpot clients can now: Personalize messaging across any stage of the buyer journey through dynamic account segmentation. Trigger relevant nurture campaigns across paid media channels based on content engagement signals. Communicate with sales teams, in real-time, on which content their accounts are engaging with across multiple media channels. Influence and enrich account scoring based on paid media channel engagement.
Alongside our Salesforce, Marketo, and Oracle Eloqua integrations, the new LinkedIn Marketing Analytics API integration establishes ML Platform as the premier market solution to streamline funnel management across three channels using Madison Logic’s proprietary ML Data Cloud and Journey Acceleration™
“The aggregate account-level reporting in the ML Platform allowed us to see how top prospects were engaging with marketing messaging across our three biggest channels. Sharing this data with sales has enabled more impactful conversations with prospective clients.”
We would like to thank our amazing customers for helping us earn the title of Leader in Account-Based Advertising in the G2 Spring 2020 Report!
One Account List. Three Marketing Channels. One Unified Platform.
5 tips to help Sales and Marketing during periods of uncertainty
"With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions."
