Check out your Company Bowl for anonymous work chats.
At SCOUT, we humanize brands. Meaningful connections between brands and people drive all our strategy and creative. Our Director of Human and Cultural Insights, Jamie Gordon, explains why this is so important. Read her Big Brave Idea here: http://glassdoor.com/slink.htm?key=vQ4Kz
Guess what? SCOUT has two awesome interns who joined our Chicago office for the summer! Please give a warm welcome to McKenna Wyand (on the left) and Tyler Hughes (on the right).
Do you ever feel like a brand is talking to you like a robot? Read SCOUT's blog on why humanizing brands is a must: http://glassdoor.com/slink.htm?key=vQtcx
Proud of our Atlanta summer intern class of 2017! From left to right: Zach Fisher, Caroline Pate, Mary Martin Shook, Lucy Dabney
Nowadays, archetypes have a mainstream presence in brand strategy. But marketers must use them carefully and thoughtfully. Jamie Gordon, Director of Human and Cultural Insights, talks using archetypes to tell a brand story. http://glassdoor.com/slink.htm?key=vQ5NG
Millennial marketing lessons from a lewd comedy series on Comedy Central? Yep. Here’s what Broad City can teach us about reaching the difficult 18-29 audience. #BroadCity
How did The Secret Life of Pets become a blockbuster before it even hit the theaters? For starters, content marketing. Here are 4 lessons marketers can learn from the hit movie.
Every so often, the social media gurus at SCOUT sit down and choose 5 brands that are doing Brave work in social media. This edition of Brave Brands features executions from Lowe’s, House of Cards, Snickers, Heineken and Land O'Lakes.
As marketers, we can be some of the most jaded people around—but we can improve our attitudes & our work in a pretty simple way. Sarah Ackerman, Copywriter, shares 5 ways a grateful attitude can make life more meaningful.
A celebration is in order! We’ve been awarded three MarCom Awards for our work with multiple clients! Congrats to all the SCOUTers who worked on these accounts!
