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Serviceplan Greater China Creates Internet Sensation on Chinese Social Media with Witty 999 Cold Remedy Campaign More than 430 million impressions of ‘999 Warm-Hearted Leggings’ print and digital campaign which captures imagination of the Chinese public and updates image of China’s Number 1 selling cold and flu medicine. 999 Cold Remedy is the top selling cold and flu medicine in China. Its classic “999” green and white box is one of the essential items in every Chinese household. The brand’s look and feel had remained the same since it was first launched in 1991. 999 wanted to rejuvenate its brand image and to attract a younger generation to the product, while communicating 999’s core value “Feeling Warm, from Heart to Heart.” Serviceplan Greater China Chief Creative Officer Chong Kin said: “The great thing is that more than 430 million impressions of the 999 Cold Remedy campaign have been generated through social media and mobile apps.” Read more: http://glassdoor.com/slink.htm?key=vMBgB
Serviceplan Campaign Creates ‘Be Maximal’ for MAXIMAL G, REWE Group’s Energy Drink Serviceplan Campaign has created a witty campaign for MAXIMAL G, the energy beverage of REWE Group. Titled ‘Be Maximal’, the unique campaign is aimed at Millenials. We all use up way too much energy in our daily lives, whether we’re at work, shopping, or even sleeping, everything we do uses energy and we need this energy to survive. But how do we get as much energy as possible, without wasting too much of it? A quirky campaign for energy drink Maximal G claims to have found the answer to this question, with a mockumentary featuring a cyclist who shows her creative yet obscure way of reaching her maximum energy level: a never-seen-before way to get the energy you need. And all this with just the help of a bit of quantum physics and a bike. Now that everyone knows just how easy it is, you can earn your extra dose of energy too. But of course, you could also just drink a can of “Maximal G”. Read more: http://glassdoor.com/slink.htm?key=vMdxP
Serviceplan Named Independent Agency of the Year at New York Festivals Advertising Awards Munich, 14 May 2019 - Huge success for Serviceplan Group at New York Festivals Advertising Awards with 24 winning entries and Independent Agency of the Year 2019 Award. The haul of 24 awards for Serviceplan included 1 Gold and 4 Silver for Dot Mini from Serviceplan Korea and Serviceplan Innovation. Campaigns created by Serviceplan agencies in France, Germany and Korea for clients; Andros, Beck’s, BMW, Dot Incorporation, Mini, PENNY, Reporters without Borders, Sky, Stroke Art Fair and Too Many T’s were awarded. The awarded work includes Dot Mini, the first smart media device for the visually impaired, a creation from Serviceplan Korea and Serviceplan Innovation in collaboration with the Dot Incorporation Korea, which won 1 Gold and 4 Silver. Read more: http://glassdoor.com/slink.htm?key=vMdFq
Beck’s turns WhatsApp chats From Legendary Nights Out into Personalised Comics with “Heroes of the Night” App Hamburg/Munich, 14 May 2019 An unforgettable night of partying with friends is usually based around a WhatsApp group chat. As the night progresses, you end up with the ultimate archive of legendary stories which often end up disappearing into oblivion and being forgotten forever. Until the invention of the innovative Beck’s “Heroes of the Night” app, which enables every chat history to be turned into an original, personalised comic. Serviceplan Campaign International, Plan. Net Campaign and Plan. Net Innovation Studio were responsible for turning this idea into a reality. Read more: http://glassdoor.com/slink.htm?key=vMdFr
#vote4friendship – for Europe Munich, 13 May 2019 – Just imagine, it’s the European parliamentary elections – and only opponents of Europe turn up at the polls. Instead of waiting around to see what happens, Alliance4Europe – an informal, independent network of 50 civil society organisations and initiatives from 20 EU member states – is taking action now. On 13 May, Alliance4Europe is sending out a strong musical appeal to the whole of Europe with the #vote4friendship campaign: 30 artists from 28 member countries are coming together to sing the Queen hit “Friends Will Be Friends”, which the band made available royalty-free for this purpose. The collaborative music video will be released across Europe. Alliance4Europe’s campaign is primarily aimed at young EU citizens who take the achievements of the European Union for granted but, for the most part, do not go to the polls. The last time a new European Parliament was elected, only 43.09 percent of all eligible voters actually cast their vote. Read More: http://glassdoor.com/slink.htm?key=vMPxZ
Serviceplan Greater China Creates Internet Sensation on Chinese Social Media with Witty 999 Cold Remedy Campaign Beijing, 1st May, 2019 - More than 430 million impressions of ‘999 Warm-Hearted Leggings’ print and digital campaign which captures imagination of the Chinese public and updates image of China’s Number 1 selling cold and flu medicine. Read more: http://glassdoor.com/slink.htm?key=vMPvk
The Wedding of the Year: Siri and Alexa say Yes to each other in Vienna In the run-up to EuroPride Vienna in June 2019, an unusual campaign draws attention to the LGBTQ+ destination Vienna. The Vienna Tourist Board, Serviceplan and Vangardist Magazine organised the most sensational wedding of the year: the wedding of Siri and Alexa and thus the world's first AI wedding. The film documentation of the symbolic wedding of the two language assistants in Belvedere Castle can now be seen on numerous channels as well as on the campaign site http://glassdoor.com/slink.htm?key=vMvRu. Read more: http://glassdoor.com/slink.htm?key=vMvRD
Serviceplan Group Italia create ‘Burn Racist Giga’ campaign to combat online racism Milan, 16 April 2019 — Italy has been flooded by a deluge of racism in recent years. It is particularly evident on social media platforms where videos, comments and attitudes expressing increasing hostility towards immigrants can be found on far right sites. Worryingly, the number of videos with racist content, xenophobic comments and hostile attitudes aimed at immigrants are on the rise, and have made social networks an increasingly toxic environment since xenophobes only need an internet connection to share their extremist views. Read more: http://glassdoor.com/slink.htm?key=vM5pk
‘HUMAN Heart. Out of stock’: German organ donors encouraged to respond to shortage of hearts with Mediaplus Group campaign for Über Leben Foundation Over 10,000 people in Germany live in constant fear of death, because they are waiting, sometimes for years, for life-saving organs. On average three of them die every day, since annually there are only 955 people who donate their organs after death. Munich, 11 April 2019 — In Germany, a country with an extreme shortage of organ donors, if only you could order a life-saving organ online. After all you can buy almost everything else online, often with a next-day delivery. However, many seriously ill people wait many years for a donor heart, often dying before receiving one. Read more: http://glassdoor.com/slink.htm?key=vM5Px
Reporters Without Borders Germany and Serviceplan turn the fonts of shut down newspapers into symbols of press freedom A unique campaign that reconstructs the fonts of banned daily newspapers to bring them back into circulation, as “Fonts for freedom”. Hamburg, 25 February 2019 — More and more media organizations are censored or closed and journalists arrested. These are drastic measures taken by oppressive regimes to limit freedom of press. As a reaction Reporters without Borders Germany launched the campaign ‘Fonts for Freedom’, conceived by Serviceplan Campaign Hamburg to turn the fonts of prohibited newspapers into symbols of press freedom. Read more: http://glassdoor.com/slink.htm?key=vMAEj
