Check out your Company Bowl for anonymous work chats.
If there's ever been a time for the industry to change how audiences are measured, it's now. VideoAmp's Lisa Ciancarelli, VP Insights and Analytics, shares her thoughts on why one source of measurement is a thing of the past, and what we should be building for the future. https://bit.ly/3kI614O
We are on a mission to hire some of the industry's most brilliant talent. Check out our Chief People Officer, Marisa Peters's blog post on building a dream team and see if VideoAmp might be the right next step for you! https://bit.ly/3GMKMIi
As a milestone in the future of TV measurement, we're partnering with the Association of National Advertisers to test a cross-media measurement system. “Cross-platform reach and frequency measurement is a top priority for marketers, but the methodology employed must give fair credit to TV, walled-garden, and other digitally-delivered ads. VideoAmp is excited to work with the ANA to help develop such an approach by combining our video measurement expertise with our unique contributions to the VID codebase,” said Jonathan Steuer, our EVP of TV strategy and currency. https://bit.ly/3jTzdVK
Miranda Ma came to VideoAmp as an intern, but knew that one summer just wasn't enough. Learn about her journey from intern to full-time legend in this month's Transformation Series: https://bit.ly/3vUGqKe
Our Chief Strategy Officer, Nick Chakalos, sat down with Beet.TV to discuss our renewed partnership with VIZIO.
We're partnering with HyphaMetrics! We'll be integrating their omni-channel, cross-device panel measurement with our commingled TV viewership dataset to facilitate cutting edge audience insights for our clients.
We are thrilled to announce our renewed partnership with VIZIO, where we will maintain access to their Inscape ACR data for planning, measurement and TV ad sales use cases.
Found out how our Senior Campaign Optimization Manager, Trevor van Dyk's, career in adtech all started with a stranger on Craig's List in the latest installment of our Transformation Series.
There is an opportunity to transform the advertising marketplace and we are thrilled to have a partner like ViacomCBS to propel that change forward. The way our CEO Ross McCray sees it: “This is about eliminating waste and creating opportunity for both buyers and sellers.”
"An entirely new currency is coming to television, redefining how media is valued, bought and sold. This is a once in a lifetime shift away from legacy television measurement and opens the door to solve decades old problems that have plagued the advertising ecosystem," our President, Michael Parkes, weighed in on the future of measurement for Forbes' Brad Adgate.
