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It's a pivotal time for the industry as we move towards independent and transparent measurement solutions that work for both the buy and sell side. We couldn't be happier to be in such great company on this journey. As Mike Law, US President of dentsu international's Amplifi, puts it: “This is the first time there's been a three-way test between agencies, networks and a data provider all saying ‘We want to trade on this currency,’ and getting everyone on board."
We are thrilled to announce VideoAmp's Multi-Touch Attribution Measurement Partnership with Facebook, as we strive to build measurement solutions for the way audiences engage today across traditional TV, streaming and digital media.
As the industry catapults towards a new standard of measurement, our Chief Product Officer, Cameron Meierhoefer, brought Broadcasting Cable's Jon Lafayette up to speed on VideoAmp's currency plans.
Check out Regional Sales Director, Kristen Moe's story about her journey in her professional and personal growth in this month's Transformation Series.
Our Co-Founder & CEO, Ross McCray, caught up with Beet.TV to discuss our new partnership with Snowflake and what it means for privacy-first data sharing.
The future of privacy-first data sharing is now. Our partnership with Snowflake will unlock previously inaccessible insights via multi-party data sharing environments.
We’re on the path to transform a 100-year old industry by powering a more effective three-way value exchange. Learn more on the blog from Oscar Rondon, VP, Product Marketing, about how VideoAmp is laying the groundwork for a true cross-platform solution.
“People don’t consume advertising and content the same way they did five years ago, let alone 50 years ago. COVID certainly accelerated the need to find a more sophisticated solution for media measurement.” Our President, Michael Parkes, weighed in on this hot topic for AdExchanger's Anthony Rifilato.
Hinging a $70B industry on faulty data and inaccurate measurement is not the “Gold Standard”. Join VideoAmp as we continue to create a more sophisticated, data-driven advertising ecosystem, powered by the most trusted, highest quality TV dataset in the industry. Thank you Jack Neff for continuously bringing to light these pivotal changes within our industry.
Our newly appointed CTO, Tony Fagan, caught up with AdExchanger to discuss his new role and so much more.
