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Ankit Jain, VP of Engineering @VWO shared how Wingify’s move to GoogleCloud has helped us to modernize our architecture and improve the turnaround time by 40%. Watch the video to learn more →
VWO, which helps companies measure the performance of marketing content, has tested GPT-3 against human-written material for clients including travel site Booking.com. Of six tests with statistically significant results, AI-generated copy gained more clicks or interactions twice, and human-authored copy performed better once. The remaining three matchups were tied. More tests are ongoing, but VWO founder Paras Chopra believes marketers will gravitate to auto-generated material because it speeds experimentation. “The more you can test, the higher the likelihood you end up impacting your business metrics,”
At a time when the world is reeling under the novel coronavirus pandemic, New Delhi-based SaaS startup Wingify has launched Coronathon, which is a digital technology hackathon where people can come up innovative ideas to deal with the COVID-19 crisis.
Diwali celebrations in the office.
